The driving directions market, while more fragmented than search or social, is continuing to see consolidation. Google maintained (but didn’t increase) their leading share and Apple gained share while the GPS and other web providers are seeing steady and large declines in usage. Over the past year, I have continued to survey consumers as to […]Related posts:
  1. Who is Winning the Apple vs. Google iPhone Driving Directions Battle? Too Close to Call
  2. Driving Directions Survey- A Fragmented But Important Market
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