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  1. #1
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    Schema: Localbusiness vs business category tag

    Hey guys,
    I was searching this question on Google and actually landed on a thread on here that wasn't answered, so if someone can answer, it would be great!

    When placing microdata on your site is it better to use the generic LocalBusiness (LocalBusiness - schema.org) or something more specific like Restraunt (Restaurant - schema.org)?

    Is there any best practices between footer vs contact us page, use the same microdata format or different?

    Aside from the NAP Properties are there any other properties that should be included like URL or any that should be avoided?

    Any best practice advice or direction you can provide here would be greatly appreciated. Cheers!

    Thanks guys!

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  3. #2
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    Re: Schema: Localbusiness vs business category tag

    Hi Bradley. Well, to answer your question, I always recommend to get as specific as possible with your markups. So if the business is a restaurant, you should use schema.org/Restaurant as your primary schema. Even businesses that don't yet have their own schema type can be marked up with a lot of detail. You can mark up the type of business and even the products and services that they provide by using additional vocabularies and/or by using properties such as "additionalType" or "sameAs". Literally, you can mark up anything and get very detailed with it, too.

    To answer your other question about marking up items in your header and footer... you can, but in order to generate a rich snippet, Google requires that you mark up only the main content of the page. And so if you have a separate markup for the NAP on every page, sometimes that might cause a problem. The trick is to nest everything within your main schema, which if you have a WordPress site might take a little tweaking of your template.

    And so with the NAP, like I said, you can and should get as specific as you can with your markup. Provide and mark up as much information as possible for search engines. Just be sure that it's all formatted properly and that it meets Google's guidelines if it's the type that qualifies for a rich snippet in the SERPs.

    I hope that helps.
    David @ Touch Point Digital | New Orleans Local SEO & Web Design
    Circle me on Google+ or follow us on Twitter

  4. #3
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    Re: Schema: Localbusiness vs business category tag

    Quote Originally Posted by David Deering View Post
    To answer your other question about marking up items in your header and footer... you can, but in order to generate a rich snippet, Google requires that you mark up only the main content of the page. And so if you have a separate markup for the NAP on every page, sometimes that might cause a problem. The trick is to nest everything within your main schema, which if you have a WordPress site might take a little tweaking of your template.
    David- forgive my lack of understanding but this is also an area I have been trying to gain some clarity on.

    When you say that Google requires that you mark up only the main content of the page and that having separate markup for the NAP on every page could cause a problem does that mean having implementing postal address markup and having the NAP in the footer is a problem? Or what do you mean by "only the main content"?

    Can having too much microdata for one page become an issue?
    Amber Robinson on G+

  5. #4
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    Re: Schema: Localbusiness vs business category tag

    Well, it is possible to have too many markups on a page IF they are all separate and independent of each other. So if you mark up the NAP on every page and also mark up other elements such as products or reviews or services, but the markups are not nested properly and they are all separate and independent of each other, then it can cause a problem. Google wants site owners to mark up what is representative of the main content on the page, and when there are several independent markups on a page, they also wouldn't know which markup to display rich snippets for.

    But to answer your question more specifically, yes, if the NAP markup is the only markup on the page, then it should be fine. Granted, it's probably not the "main content" on the page, but I don't believe Google would penalize anybody for doing that. But honestly, if it's the only markup on a bunch of your pages, you're missing out on the power of structured data for your site. Now if you have several different markups on the page, it can still work and even generate rich snippets in Google, but the key is to make sure that they are nested and formatted properly. For some sites, that might mean having to tweak the site template to make it all work.

    Now keep in mind, though, that structured data vocabularies such as schema.org have their set of standards as to how to mark things up, and Google has their own (stricter) standards for what willl qualify for rich snippets in the SERPs. Bing and Yahoo's standards for rich snippets are also not as strict as Google's. But not all structured data markups qualify for rich snippets in Google anyway. So my advice is if it's a type of markup that Google doesn't display rich snippets for, then don't be overly concerned about it. But if it can qualify and you do want a rich snippet in Google, then you're better off following their guidelines.

    I hope this helps and that it makes sense (as it's 1:30 am here right now). lol
    David @ Touch Point Digital | New Orleans Local SEO & Web Design
    Circle me on Google+ or follow us on Twitter

  6. #5
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    Re: Schema: Localbusiness vs business category tag

    David, THANKS!

    Great explanation and I totally appreciate you breaking it down.

    Excellent post to end the night on.

    All the Best!
    Amber Robinson on G+

  7. #6
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    Re: Schema: Localbusiness vs business category tag

    What I did was use the more specific schema in the footer and the generic LocalBusiness schema on the contact us page. For the sites I have done this on Google Webmaster tools is showing both in the structured data section.

    I also started tagging locally specific pages with the City - schema.org tag and I am going to try and nest that tag under the LocalBusiness to see if that gives any boost for local searches.

  8. #7
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    Re: Schema: Localbusiness vs business category tag

    @Amber: You're welcome, anytime. Just let me know if you have any more questions or need clarification about anything.

    @Jamie: Jamie, I think that if you're going to use schemas on your site (or on your cleints' sites), you should get as specific as possible. Tell search engines as much as you can about the business and what it does. That's especially important on the About Us page in particular. But my personal suggestion is that if you're going to add markups to a page, mark it up well and get as specific as possible. Schema.org/LocalBusiness is a nice generic markup, but you can honestly get much more specific with any type of business. So if you or anyone else has a question about marking up a particular type of business, I'd be glad to try to help.
    David @ Touch Point Digital | New Orleans Local SEO & Web Design
    Circle me on Google+ or follow us on Twitter

  9. #8
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    Re: Schema: Localbusiness vs business category tag

    Thanks so much for all your help David. I just tweeted this:


    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  10. #9
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    Re: Schema: Localbusiness vs business category tag

    lol Thanks Linda! :-)
    David @ Touch Point Digital | New Orleans Local SEO & Web Design
    Circle me on Google+ or follow us on Twitter

  11. #10
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    Re: Schema: Localbusiness vs business category tag

    Hey Dave, thanks for the reply! Sorry I got back a little later, been out of the country. I have a few questions:

    1. Is it possible to add both a localbusiness and the type of business markup on the same page?

    2. What do you mean if it's properly nested?

    3. How many different tags can you add onto a single page?

    4. If #1 is possible, how would it be structured? Can you provide an example?

    5. I'm not big on coding, are there any good resources you recommend?

    Thanks a bunch, really do appreciate the help, just trying to wrap my mind around this thing.

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