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  1. #1
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    What’s Old is New Again – Spam in the Google Local Results

    Yesterday I reported on hijackings in local. Since August there have been significant quality issues. But the spam… its like 2008 all over again for Google local. I hate looking at spam. It makes me feel dirty. But since Hummingbird that seems to be all that I see these days in local. Lots and lots […]Related posts:
    1. Google Maps Local Listing Ad Spam & Other Notes
    2. Mining for Google Hummingbird Guano in So Cal
    3. iBegin Response to the spam conversation




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  2. #2
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    Re: What’s Old is New Again – Spam in the Google Local Results

    Here is the link to the SERPs. Let's see how long until Google cleans this mess up.

    New York emergency plumber

    I just replied with the following at Mikes:

    "Yes, very frustrating that the algo does not catch these fake KW GEO stuffed names. Much less gives them a one-box and let's them multiply as bad as this.

    However the spammers aren't gaining anything from this overtaking of the NYC SERPs. And neither are consumers looking for an emergency plumber!

    NONE of the phone numbers work. Some don't ring at all. One says this VM has not been set up yet. And one goes to VM for a woman that sounds like she works at a corporate office. No mention of plumbing, just her name.

    Of the addresses I checked, one looks like it's a Pharmacy, another a grocery store.

    Maybe this is one of those locksmith scams where they set up a bunch of fake listings on MM, then change the category later or something.?

    BUT if addresses are bogus and phone #s don't work how are they planning to verify so they can change them? Maybe they plan to just edit in MM?"
    Linda Buquet .:. Forum Founder, Google Local Specialist

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  3. #3
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    Re: What’s Old is New Again – Spam in the Google Local Results

    Is it possible that Google is spamming herself. I noticed that that the first two listing that just say "Emergency Plumbing" have switchboard listings with the same information:

    Emergency Plumber in New York, NY - 646-509-2115
    Emergency Plumber in New York, NY - 646-509-2144

    I have felt for a while in the real estate niche that preference is given to listings that Google has created vs those claimed by the Owners. Almost all the Google+ listing for my niche are not claimed but still rank higher.

  4. #4
    Member Since
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    Re: What’s Old is New Again – Spam in the Google Local Results

    That is a very interesting statement.

    "I have felt for a while in the real estate niche that preference is given to listings that Google has created vs those claimed by the Owners. Almost all the Google+ listing for my niche are not claimed but still rank higher."

    Linda have you ever noticed this?

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