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  1. #1
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    The death of guest blogging

    The decay and fall of guest blogging for SEO
    by Matt Cutts
    January 20, 2014

    Okay, Iím calling it: if youíre using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time itís become a more and more spammy practice, and if youíre doing a lot of guest blogging then youíre hanging out with really bad company.

  2. #2
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    Re: The death of guest blogging

    I loved this line from Matt...

    "So stick a fork in it: guest blogging is done;"
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  3. #3
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    Re: The death of guest blogging

    Yeah, I'm not a big fan of it. I'm not up for gaming the system or trying to provide spammy links simply for rankings.

    However, I thought that Google was about providing value, the best search results, and a good user experience.

    How does viewing a guest post by a dentist on an industry related health website NOT provide value? How is it spammy?

    All Google is saying by this is: We can't figure out what the spammy blogs and posts are, so we will just count all blog posts that aren't on your own blog as spammy.

    I like Matt quite a bit, I'm just at a loss with this blog post of his.

  4. #4
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    Re: The death of guest blogging

    Quote Originally Posted by Tyson Downs View Post
    However, I thought that Google was about providing value, the best search results, and a good user experience.

    How does viewing a guest post by a dentist on an industry related health website NOT provide value? How is it spammy?
    I don't know if you've been the recipient of submissions for guest posts but I have. My experience has been that they tend to be a lot of verbiage with little or no substance, which is pretty much what you'd expect from an "article" built around link-flogging.

    I stopped even considering them a long time ago for that reason. I had several submissions and none of them were usable from a quality control standpoint.

    Note that I (and Matt) am talking about unsolicited submissions to blog owners for SEO purposes, a practice that became popular following the death of article repositories. Requesting a guest post from an expert in your particular niche is a different matter entirely.

  5. #5
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    Re: The death of guest blogging

    I have to say that it has gotten harder and harder to find guest blogging opportunities, or maybe it's just the niche we are in. Maybe everyone has become wary of it.

    So, what are the best ways to get backlinks now?

  6. #6
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    Re: The death of guest blogging

    Yes, I get emails all the time about it.

    But to say that all guest blog opportunities are spammy and so they shouldn't be counted is just ridiculous.

    Search Engine Journal
    Search Engine Land

    and countless others rely on guest blog posts. Those are hardly spammy, and shouldn't be looked at as such.

    I'm not gonna win the battle, just expressing some minor frustrations.

    There. Hopefully I'm done.

  7. #7
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    Re: The death of guest blogging

    Tyson I was adding this clarification to my post above while you were responding:

    Quote Originally Posted by djbaxter View Post
    Note that I (and Matt) am talking about unsolicited submissions to blog owners for SEO purposes, a practice that became popular following the death of article repositories. Requesting a guest post from an expert in your particular niche is a different matter entirely.

  8. #8
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    Re: The death of guest blogging

    Quote Originally Posted by laurie View Post
    I have to say that it has gotten harder and harder to find guest blogging opportunities, or maybe it's just the niche we are in. Maybe everyone has become wary of it.

    So, what are the best ways to get backlinks now?
    Good content with something truly unique to offer, something that other people are going to want to quote or cite.

  9. #9
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    Re: The death of guest blogging

    I don't know that Matt was saying that. Yes he referenced a solicitation he got, BUT, he clearly said:

    Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.

    In the article he didn't mention that just unsolicited submission to blog owners would be bad. Blog Posting is what he said. How would Google know if a blog post is added because it is unsolicited or not? Google doesn't know if Tom, a HVAC contracting Company owner is sending out inquiries as to whether he can be featured on their blog, or if he was reached out to.

    To add to that, many sites have something along the lines of: Become a Contributor. How does that affect things?

  10. #10
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    Re: The death of guest blogging

    Quote Originally Posted by Tyson Downs View Post
    I don't know that Matt was saying that. Yes he referenced a solicitation he got, BUT, he clearly said:

    Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.

    In the article he didn't mention that just unsolicited submission to blog owners would be bad. Blog Posting is what he said. How would Google know if a blog post is added because it is unsolicited or not? Google doesn't know if Tom, a HVAC contracting Company owner is sending out inquiries as to whether he can be featured on their blog, or if he was reached out to.

    To add to that, many sites have something along the lines of: Become a Contributor. How does that affect things?
    That's the key:

    if you’re using guest blogging as a way to gain links in 2014, you should probably stop


    When a blog the stature of those you mention invite a post from an acknowledged "expert" in that niche, the "expert" is not writing the post for backlinks. It's done (1) for the honor of doing it, (2) for "fame", or (3) for the public good, or all three. I've done a few of those in my time too and backlinks weren't even in the picture.

    And as I said above, the difference between an invited post and a submitted post is typically blindingly obvious...

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