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  1. #1
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    Google FINALLY Releases How to Move Local Listing Help Doc

    How to handle a Google+ Local listing when a business moves is convoluted and NON-intuitive. In fact does not even make sense.

    It's logical to think if you move across town you just edit your Google+ Local page in the Google Places dashboard. But no, Google advises against that and it can cause data problems. Google wants you to mark the old listing "Permanently Closed" and start over from scratch with a new listing.

    HOWEVER they have never explained it ANYWHERE a business owner or consultant would find it. They have only explained it to Top Contributors and very briefly mentioned it in a couple Google forum posts, but 99.99% of people never happen to see those couple threads.

    So it's been left to TCs primarily to try to explain it, with no official help doc to back us up. TIL NOW.

    I've been asking and asking for a MOVE help doc. And was not informed one was added, but just happened to stumble across it today.

    Remove a listing or mark a place as closed or moved - Places for business Help

    Marking a listing as closed or moved

    If a business no longer exists at a location, you can mark it as closed or moved on Google Maps. Follow these steps to have the listing moderated:

    Find the closed or moved business on Google Maps.
    Use the Report a problem link from the Google Maps result.
    Select Place is permanently closed option.
    If the place has moved to a new location, give us the new location’s information in the comment box.
    If your business has moved and you manage the business’s new location, you should add the new location as a separate listing in your Places dashboard.
    Hat tip to Nyagoslav, who just did a great post about moving and I found the help doc link over there: Closing an Old Google+ Local Listing vs. Editing It

    I have more to add on this later, but just wanted to quickly get it out there because we always have lots of questions about this issue.

    We also have a new discussion going about whether to DELETE OR CLOSE and I have more info I'm planning to add to that one later this AM as well.

    Marking a G+ Listing as Closed vs Deleting the Listing?
    Linda Buquet .:. Forum Founder, Google Local Specialist

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  3. #2
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    Re: Google FINALLY Releases How to Move Local Listing Help Doc

    One of SEVERAL problems when you close a listing like Google recommends IN THE PAST was that there would be a big sign on the listing that said:

    This Place is Permanently Closed

    Wanted to be sure everyone knows that after we worked on Google for months around this issue, and in October they changed that label to "This place has closed or relocated" which is a major improvement.

    Here is the post with that announcement and screenshots of the before/after.
    Yay! PERMANENTLY CLOSED - Moved Business - Google Update
    Linda Buquet .:. Forum Founder, Google Local Specialist

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  4. #3
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    Re: Google FINALLY Releases How to Move Local Listing Help Doc

    Finally

    ---------- Post Merged at 01:29 PM ---------- Previous Post was at 01:19 PM ----------

    However, IMO I think the decision to edit or close and create a new listing should be examined on a case by case basis. I can't imagine a business with 100 reviews and a great ranking deciding to just part ways with that listing and start from scratch. That would be a tough tough decision.

    On the other hand, one rule that seems to stand the test of time is that you should always do what Google tells you to do.
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  5. #4
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    Re: Google FINALLY Releases How to Move Local Listing Help Doc

    Yes I'm very torn on this as well. Not sure though what's worse... starting over or constant data battles. AND just editing the address you could lose reviews anyway.

    I brought up to Google a thread here where Gregg and/or Andrew said moves IN the same city don't need to close and start over, they CAN just edit. Tried a couple times and will try again today, but have not been able to get confirmation from Google that this is the case.
    Linda Buquet .:. Forum Founder, Google Local Specialist

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  6. #5
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    Re: Google FINALLY Releases How to Move Local Listing Help Doc

    Oh my gosh. This is big news, Linda!!! Scurrying off to read and bookmark.
    Local Business Website Design, Professional Copywriting and Consulting at Solas Web Design!

  7. #6
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    Re: Google FINALLY Releases How to Move Local Listing Help Doc

    I look forward to seeing what confirmation (if any) you get from Google on this specific issue.

    Travis Van Slooten

    Quote Originally Posted by Linda Buquet View Post
    Tried a couple times and will try again today, but have not been able to get confirmation from Google that this is the case.
    TVS Internet Marketing: Helping Small Businesses Increase Their Visibility & Sales Online.

  8. #7
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    Re: Google FINALLY Releases How to Move Local Listing Help Doc

    Got an answer but waiting for a quote I can share. And no it's not what we want to hear.
    Linda Buquet .:. Forum Founder, Google Local Specialist

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  9. #8
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    Re: Google FINALLY Releases How to Move Local Listing Help Doc

    You can definitely do it with the help of your friendly Map Maker specialist; as the guidelines there dictate that it is the ONLY way it is to be done. Reviewers will not approve a closure due to a relocation within a city, the review guidelines do not allow it.

    However, my understanding of the review system is that it would make no difference. The discussion has hinged on not wanting to lose the 100 reviews within the listing. They are, however, not in the listing; but rather in another database and attached by algorithms. The next time the reviews are indexed they will likely detach due to the NAP change. Logically the chance of retaining them should be the same as the chance of them attaching to a brand new POI with the same NAP and other information.

    The one thing we could offer you for sure in Map Maker then would be to avoid the "Closed" label at the old location. It would take some experimentation to see if my logic is right or if you have a higher chance of retaining reviews.
    Last edited by Linda Buquet; 12-13-2012 at 08:55 AM. Reason: Bold/red added by Linda

  10. #9
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    Re: Google FINALLY Releases How to Move Local Listing Help Doc

    Ya there is conflicting info on the Place and Maps side of the house again. I hate to keep harping, but will share your comments with Jade and try to get to the bottom of this.

    I think it's VERY important since the majority of business moves are right in town and I don't want to be telling people they need to close/open new IF they don't have to and especially IF Map Maker does not allow it and it could cause other problems. Because the whole reason Jade recommends close/open new is to AVOID data problems.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  11. #10
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    Re: Google FINALLY Releases How to Move Local Listing Help Doc

    I don't have hard data to prove it, but I actually think the Places approach of being overly cautious does prevent data issues in this case. I haven't popped up and said "I can do it a different way in Map Maker" for people because of that, and because as far as I could tell neither is more advantageous for reviews retention.

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