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  1. #1
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    Why do I rank locally above the 7 pack?

    I'm working on a local law firm doing SEO and local search. I have a verified google+ local page but i dont rank anywhere in the 7 pack - rather I rank above it organically!

    I'm sure there could there are host of reasons why this could be, but what are the more common reasons?

    Only thing I can think of is that my client's location is on the outer edge of the city and most folks in google maps are in the city center (2014-02-11_0924 - marcus118's library)

    I guess what I don't understand is if google thinks I'm too far from the city centroid to show in the 7 pack, why would it rank me above the 7 pack for a local query?

    Thanks!
    Last edited by Linda Buquet; 02-11-2014 at 02:17 PM. Reason: Moved to help since about a specific listing

  2. #2
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    Re: Why do I rank locally above the 7 pack?

    Quote Originally Posted by marcus118 View Post
    I guess what I don't understand is if google thinks I'm too far from the city centroid to show in the 7 pack, why would it rank me above the 7 pack for a local query?
    Hi Marcus,

    The answer to the question quoted above is simple. They rank high in organic and they just have a problem on the Places side of the house, so their listing is not blended into in the pack.

    There are many reasons this can happen. I teach a whole section about this in my training. I call it being disconnected from the pack. Could be dupes, violations, NAP confusion (which can happen for a variety of reasons) or proximity.

    If you care to share a link to the Place page and one specific search term, I'll move this post down to the help section, then I can try to research when I get time and hopefully others will weigh in as well.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  3. #3
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    Re: Why do I rank locally above the 7 pack?

    If you google 'dui attorney' and set your location to portland, this is what you get: 2014-02-11_1101 - marcus118's library


    My client is #2 organically.


    here is his local listing: https://plus.google.com/103407455574761349445/about

    note that his listing was setup and optimized by another vendor so i'm not sure what their process was.
    Last edited by Linda Buquet; 02-11-2014 at 10:01 PM. Reason: Fixed broken link

  4. #4
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    Re: Why do I rank locally above the 7 pack?

    Thanks for posting the details Markus.

    I'm getting ready to leave for most of the day but will try to share some of the issues I found when I get back if I can.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  5. #5
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    Re: Why do I rank locally above the 7 pack?

    Hi Marcus,

    The more I dig on this one the more problems I find.

    1st off realize attys are under heavy scrutiny because many set up virtual offices or shared offices just to appear they are in multiple cities when in reality the secondary offices are not staffed, they are seldom there and therefore are not allowed to have a Place page. Not saying that's the case here, don't have time to go deep. Just saying this is part of the problem this atty is up against due to questionable issues I've discovered. (And if I can find these issues so can Google.)

    Google drops you out of the pack for a variety of reasons like duplicate confusion, NAP confusion (multiple listings or multiple sites with the same phone is just one variation of NAP confusion) or violations.

    She's like a kindergartener playing a match game. Super smart but easily confused. Give her broken or duplicate pieces and she has a hard time putting it all together.

    http://goo.gl/maps/lA1gw Bunch of different problems

    #1 this could be the reason they are knocked out of the pack.

    Can't have the same phone on 2 listings. I mean technically you can, BUT it often confuses the algo, can knock you out of blended AND can lead to a merge which can be a bear and eats one of the listings.

    Additionally it could contribute to the feeling (if a human moderator looks at listing) that one of the locations isn't really valid and full-time, if it does not even have it's own phone.

    #2 That Sentinel Legal Services, LLC listing. Check the website. It's a bare template site, but the same phone # is on the site that's on the Harris Law site and both the practice listings. So now we have 2 sites and 2 practice listings all with the same phone. Confusion escalates.

    Plot thickens. The guidelines say one listing per location. Practitioners cannot set up additional listings to represent all their different specialties.

    3) Check this: http://goo.gl/maps/dxCqa

    A listing with a KW stuffed name is at the same address: "Pacific Bankruptcy".

    At 1st I thought could be shared office. Then noticed they both have 2 offices that are at the exact same address. So seemed there was more to the relationship than shared office.

    THen look at the snippet on the Pacific Bankruptcy "N.E. Portland New Office! Hackett & Harris 3913 N.E. Hancock Suite 100. Portland, OR"

    Several places on the Pacific Bankruptcy it refers to the practice not as "Pacific Bankruptcy" or Hackett Law but Hackett & Harris.

    #4 Then check this: http://goo.gl/maps/T2EMI

    The Pacific listing phone #, surfaces a listing for your client Harris. Same #. Probably same address but address hidden which is weird for atty.

    So anyway Google has all kinds of signals that these guys are connected and it's either confusing her and may also be a violation depending on the real world relationship.

    So it seems like they maybe are or were partners? And still share an office? Which is going to cause further confusion with Google and again could be a violation if this is just really one big practice which it appears to be. If so they have to pick a name and should only have one listing.

    I'm an hour in and that's my limit on free support, plus carpal is killing. But hopefully that will give you a few ideas about why they may have dropped out of blended. And like I said every time I started digging I found more conflicting issues. Have a feeling I just scratched the surface, but I'm out of time and need to go help some other folks now.

    Hope that helps and best of luck!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  6. #6
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    Re: Why do I rank locally above the 7 pack?

    Nice detective work and great analysis Linda!
    Darren Shaw | Whitespark Founder
    http://www.whitespark.ca | @DarrenShaw_ | Google+

  7. #7
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    Re: Why do I rank locally above the 7 pack?

    Thanks Darren. Hope it made sense. So tired can't keep eyes open and didn't take time to proof.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  8. #8
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    Re: Why do I rank locally above the 7 pack?

    Made perfect sense to me!
    Darren Shaw | Whitespark Founder
    http://www.whitespark.ca | @DarrenShaw_ | Google+

  9. #9
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    Re: Why do I rank locally above the 7 pack?

    LOL you are too kind. Just went back and fixed like 9 typos since I knew someone was reading it. Decided better clean it up a bit before I go conk out.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  10. #10
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    Re: Why do I rank locally above the 7 pack?

    Haha. I wasn't really scrutinizing for typos.
    Darren Shaw | Whitespark Founder
    http://www.whitespark.ca | @DarrenShaw_ | Google+

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