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    Subdomain vs subfolder - what works better for multiple locations?

    Hey guys - I've got a business which multiple locations, what are your opinions on using a subdomain for each address versus a subfolder. For example, using "location.business.com" vs "business.com/location".

    Any ideas? Thoughts? Opinions?

    Thanks in advance!

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    Re: Subdomain vs subfolder - what works better for multiple locations?

    Very popular question with varying answers. My argument is still the same. Sub-folders.

    Do you have the manpower to optimize each sub-domain? Search engines treat sub-domains as individual websites. Therefore, you'll have to optimize for each location and build value for each site individually whereas if you use sub-folders, you allow your additional pages to reap the rewards and authority your website has earned. The answer isn't as simple as linking to each of your sub-domains and "cheating" the system so-to-speak. You pass value throughout your website with sub-folders by way of internal linking and good site architecture.

    I would use sub-domains if there was a part of the business that is too different to fit under a sub-folder on the same site. I am sure you will get an opposing opinion but I would use sub-folders if the work falls on your shoulders only. I am certainly open to a compelling discussion to make me think differently.

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    Re: Subdomain vs subfolder - what works better for multiple locations?

    Thanks for your response! My business is a law office, with different practice areas - criminal defense, divorce law, etc.

    I'm having a hard time showing up in the local results for those practice areas, not sure if I should go with the generalized "attorney" tag on my G+ profile. Everytime I do that, it reverts back to a couple tags of either "divorce attorney" or "real estate attorney."

    Another issue that may affect my rankings is that I have all my addresses displayed in the footer, not sure if that confuses the search engines or not.

    Any help would be greatly appreciated!!!

  5. #4
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    Re: Subdomain vs subfolder - what works better for multiple locations?

    I agree with Laustin1878 100% on his response.
    Lets Connect: Google+ | Twitter
    My Company: RicketyRoo Inc

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    Re: Subdomain vs subfolder - what works better for multiple locations?

    Quote Originally Posted by bradleymarones View Post
    Another issue that may affect my rankings is that I have all my addresses displayed in the footer, not sure if that confuses the search engines or not.

    Any help would be greatly appreciated!!!
    You should reconsider that. The best practice is to create a location page for each and every location, then include the NAP on that location's unique page. You can read an in depth article on the LocalU blog here: Designing Business Location Website Pages, Part 2: Multiple Location Business - Local University
    Lets Connect: Google+ | Twitter
    My Company: RicketyRoo Inc

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    Re: Subdomain vs subfolder - what works better for multiple locations?

    Quote Originally Posted by Blake Denman View Post
    You should reconsider that. The best practice is to create a location page for each and every location, then include the NAP on that location's unique page. You can read an in depth article on the LocalU blog here: Designing Business Location Website Pages, Part 2: Multiple Location Business - Local University

    Thanks for the link! But each example says that each site has a link to that respective office's location. What's the difference between having the NAP in schema format for each office in the footer versus a link from that city's page in the footer?

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    Re: Subdomain vs subfolder - what works better for multiple locations?

    Quote Originally Posted by bradleymarones View Post
    Thanks for the link! But each example says that each site has a link to that respective office's location. What's the difference between having the NAP in schema format for each office in the footer versus a link from that city's page in the footer?
    Think user experience. Google tends to give less "editorial weight" to footer links that are distributed on all pages of a site. If you create a page for each location, it would seem redundant to have all locations in the footer on all pages. You would also add those location pages to your main nav and even try to highlight them on the homepage, above the fold.

    Hope that helps.
    Lets Connect: Google+ | Twitter
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    Re: Subdomain vs subfolder - what works better for multiple locations?

    Now if I did that, place the 3 location addresses above the fold, assuming I have my G+ profile page that links to that homepage, wouldn't it confuse Google because there are 3 locations on that page?

    I was thinking about tagging the most populous city to the front page, while creating subfolders for the other 2 cities.

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    Re: Subdomain vs subfolder - what works better for multiple locations?

    Quote Originally Posted by bradleymarones View Post
    Now if I did that, place the 3 location addresses above the fold, assuming I have my G+ profile page that links to that homepage, wouldn't it confuse Google because there are 3 locations on that page?

    I was thinking about tagging the most populous city to the front page, while creating subfolders for the other 2 cities.
    No, if you linked the location pages through schema to their given location page you will be ok. I wouldn't link directly to the location's G+ Local page on the root domain.

    This is how I would create it:

    mydomain.com/locations - page contains general info, map, and link to page
    mydomain.com/locations/city-name-1 - page contains all relevant information for that location. Including; hours of operations, contact methods, driving directions, photos, etc

    The root domain mydomain.com would have the 3 locations above the fold with schema and would link to their specific page, not the G+ Local page. You can add social links like that on the actual location page. Would also include review sites like Yelp, Insider Pages, etc. Would also be a good idea to link out to a few local businesses that you personally like. It's all about community, right?

    I would also add a Locations Nav option with a sub nav that would show the other locations.
    Lets Connect: Google+ | Twitter
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    Re: Subdomain vs subfolder - what works better for multiple locations?

    I think you misunderstood about the G+ linking; I was going to link from the G+ profile to that respective location's page.

    For example: "attorney.com/detroit-office" is for the Detroit location. The Detroit G+ page would link to "attorney.com/detroit-office."

    Btw, a side question, my practice deals with a few areas of practice, in order to rank for those for each respective location page, would I just have to put up an H2 tag with something like "criminal defense attorney" and provide content under that for each practice area I want to rank?

    For example:

    Criminal attorney


    Divorce Attorney


    and so on and so forth. Any thoughts?

    I really do appreciate your help bud!

    ---------- Post Merged at 01:14 PM ---------- Previous Post was at 01:12 PM ----------

    Oh wow, that was weird, I put the


    H2"Criminal attorney

    H2"divorce attorney


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