GradeUs banner  below header new
Thanks Thanks:  0
Likes Likes:  0
Results 1 to 3 of 3
  1. #1
    Member Since
    Jul 2012
    Milwaukee, WI
    Thanks (Received)
    Likes (Received)

    Question Business Name Formatting for Professionals (Such as Doctors)


    I am taking on a client who has a large mess of business NAP citations for both their practice listings and the professional name listings.

    I was wondering what the recommended format for the professional name would be when it is found in a variety of formats on various major aggregators and IYP venues.

    John Smith
    John Smith PhD
    Smith, John
    Smith John PhD

    I assume that the listing 'looks' best when it is the first name then last name then professional letters afterwards... however some venues like to use last name first and then the first name.

    Is it allowed in the Googles and IYP websites to use the professional 'letters'... or must we stick ONLY to their basic name?

    For example... I understand that for Attorneys you should not put 'Attorney Fred Jones' nor 'Fred Jones Attorney'... as that can be seen as keyword stuffing(?)... but the PhD could be seen as part of their professional name.




  2. Local Marketing Summit banner in thread
  3. #2
    Member Since
    Feb 2013
    London, Ontario Canada
    Thanks (Received)
    Likes (Received)

    Re: Business Name Formatting for Professionals (Such as Doctors)

    Well with the changes in the guidelines for Goolge you can now add a keyword OR regional identifier to the name. So it would acceptable to use Fred Jones Attorney.

    Sent from my iPhone using Tapatalk
    Chris McCreery - Local SEO & Technology Strategist
    Circle on Google+ | Follow on Twitter

  4. #3
    Member Since
    Jun 2012
    Thanks (Received)
    Likes (Received)

    Re: Business Name Formatting for Professionals (Such as Doctors)

    Yes Russ, Chris is right. Guideline change today.

    GUIDELINE CHANGE - City or Keyword in Places Title Allowed Now

    But aside from that I believe the name should always be formatted like:
    John Smith PhD

    PhD is not an add-on. It usually is part of their DBA and professional license and that's normally the way they would be listed in professional directories.

    It's usually the YP that puts the name backward and then other local directories scrape the bad version.

    But in Dental directories for example most listings would be for John Smith DDS which has always been totally appropriate on the Places page.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

Similar Threads

  1. UK Phone Number Formatting
    By Nick in forum NAP, Categories, Dashboard Data
    Replies: 1
    Last Post: 07-02-2013, 03:29 AM
  2. Avvo Becomes HealthTap for Doctors - Your Thoughts?
    By Mike Wilton in forum Local Search
    Replies: 1
    Last Post: 12-06-2012, 10:25 AM
  3. Replies: 15
    Last Post: 11-03-2012, 06:59 AM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
GradeUs above footer new