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  1. #1
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    Videos for city landing pages

    There has been a lot of talk lately with videos and how Google absolutely eats them up!

    I thought I would start this thread to document a mini experiment. I will be uploading (3) unique, locally focused "call to action" videos on (3) of our city landing pages.

    I'll check in soon when I get to my computer with the current ranking of these pages. From there, I'll add them to the pages in the coming weeks and we'll see how effective they really are.

    Any suggestions or tips for embedding or placing them in an SE friendly way much appreciated.

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  3. #2
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    Re: Videos for city landing pages

    LUV experiments like this. Thanks for sharing Ross!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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  4. #3
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    Re: Videos for city landing pages

    I am also eager to see what results you get. Should be interesting.
    Scott Rawlins - Find Local Company in Atlanta GA
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  5. #4
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    Re: Videos for city landing pages

    I'll be uploading the (3) landing page videos in the next day or so. I want to first show each city landing page's starting positions for various keywords.

    Just to avoid local competitors, etc. I've color coded and blocked out each keyword. Each color corresponds to a specific city and its unique video. Each color block shows the starting Google rankings for several keyword variants (city+service, service in city name state, etc.) Each keyword number# is directed to a that specific city's landing page.

    I'm not extremely experienced with this so I'm not quite sure if I should keep my site hidden and avoid linking to it on this forum or not, maybe someone can help me with that. If people think it will not present a problem in the forum or with my competitors I'll gladly share so you can view the actual videos.

    Attached is the screenshot of our starting rankings:

    ---------- Post Merged at 08:42 AM ---------- Previous Post was at 08:36 AM ----------

    A question I ran across: should I self host or go through Youtube for best SEO results?

    What do you guys think?

  6. #5
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    Re: Videos for city landing pages

    Here are a few tips:


    I've uploaded a some videos directly to the site and added schema to them. Like the YouTube results you see in SERPs, Google can produce the video snippet directly to the page/post that the video is on.

    Hope I was able to give you a nugget or two. Looking forward to seeing the results!
    Lets Connect: Google+ | Twitter
    My Company: RicketyRoo Inc

  7. #6
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    Re: Videos for city landing pages

    Videos have been uploaded today. We'll see how things change in the coming weeks...

  8. #7
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    Re: Videos for city landing pages

    Definitely keep us posted. I haven't seen any ranking increases myself when doing this but I never made it a point to be directly on top of the results either.

    Very interested to see how this plays out!
    Tutelary Marketing, Owner
    Local Listing Ninja - Business Listing Service
    Local Listing Ninja Reviews - Check Out Our 100+ 5 Star Reviews!

  9. #8
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    Re: Videos for city landing pages

    So I ended up taking the videos down and reading some more before I uploaded. Today I finally put the videos up.

    I've decided to take it very slowly and try different approaches so the experiment is as accurate as possible.

    1. The first "tactic" I'm trying is to keep the video as unique as possible in Google's eyes. I will only share the video using our Youtube embed code on our social sites. I won't be plastering it up on every video site possible (like I've done in the past). I've also changed the video settings to keep it from being crawled all over the web and leave it unique to each landing page.

    I've read a lot about sharing the videos as much as possible, etc... but I'm just going with my instinct here and trying to keep it unique at first and see how the experiment goes.

    2. Each landing page previously had a REVIEWS rich snippet. I don't think Google shows a reviews snippet WITH a video snippet, so I've removed the reviews schema from all three pages. If anyone knows otherwise, I'll add them back in... but for now, I want to see if the video snippets show for the pages and whether they produce more clicks.

    I will say that the review schema was pretty successful in that the stars often made it appear as if we were located in the 7 pack for outside towns (even though the listing was in organic of course).


    So, we'll see where this goes. My plan is to move slowly and record changes. If anyone has any ideas to try in the future let me know.

  10. #9
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    Re: Videos for city landing pages

    You may consider hosting one of the videos with Video Hosting for Business. Typically YouTube videos will rank higher for YouTube then your page. Here are some more articles on the subject that may help:

    An SEO's Guide to Video Hosting and Embedding - Moz

    https://blog.kissmetrics.com/guide-to-video-seo/

  11. #10
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    Re: Videos for city landing pages

    He's just measuring the page ranking increase/decrease from embedding a video.

    The study will still work.

    Great tip/suggestion though. I've thought about that myself.
    Tutelary Marketing, Owner
    Local Listing Ninja - Business Listing Service
    Local Listing Ninja Reviews - Check Out Our 100+ 5 Star Reviews!

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