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  1. #1
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    Citations: Do they look spammy after a while?

    Hello to all,

    With trying to compete vs national companies in my area, I am looking to increase my citation ratio. My current domain authority is a bad 15, so I am trying to get it up.

    I am looking at using whitespark I think its called, and I did a trial run and I am just curious if citations start to look more like bad backlinks after a while like a directory listing?

    Or if the point with a citation is that you are adding your NAP so its no longer spammy looking?

    For an example, my company website is a construction based website.

    Some of the citation sites were like, "construction-contractors.net" This looks some what spammy to me, yet it had a 30 range domain authority, and so again I am trying to walk on egg shells to get decent links and mentions.

    Any thoughts on citations are appreciated.

    Have a great day

    Chris
    Last edited by Linda Buquet; 03-03-2014 at 07:48 AM. Reason: Moved from Local SEO and Ranking to Citations forum

  2. #2
    Member Since
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    London, Ontario Canada
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    Re: Citations: Do they look spammy after a while?

    Well Whitespark is definitely the service to use for citations.

    I like your thought process though, I feel like citations will eventually just be abused and Google will start discounting them or low quality ones at least, if they haven't already.

    I think you need to focus on higher quality citations over quantity. Find out where the competition is and make sure you're there too. Then start looking for citations specific to your vertical that might have better domain authority than most. After that some hyperlocal citations specific to the service area you are targeting.

    There is a great guide here ($30) from Nyagoslav (who is now with Whitespark)
    Citation Building Guide | Local Search Marketing by NGS

    Another one here from Phil Rozek
    Local Citation Building Best-Practices | Whitespark

    I'm sure someone else will chime in as well.
    Chris McCreery - Local SEO & Technology Strategist
    Circle on Google+ | Follow on Twitter

  3. #3
    Member Since
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    Re: Citations: Do they look spammy after a while?

    Thanks Chris, excellent resources!

    Hey Chris from Colo,

    I don't specialize in citations, so am not going go answer, but I've often wondered the same thing.

    I moved your post to the citations forum because Darren from Whitespark is one of our Top Contributors and watches this section of the forum, so he's more likely to see your post here. Plus Nyag, the other leading mind in the citation world is a member here and now works for Darren, so hopefully one or both will comment.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  4. #4
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    Re: Citations: Do they look spammy after a while?

    Quote Originally Posted by Chris McCreery View Post
    I like your thought process though, I feel like citations will eventually just be abused and Google will start discounting them or low quality ones at least, if they haven't already.
    I couldn't agree with you more on this. Think of citations as what links were 5 years ago in the Google algo. Back then it was all about quantity and keyword rich anchor text. Now it's unwise to build links like that.

    On my company's blog I have received a few "comments" that are nothing more than spammy citations. Keyword rich author name with the citation inside of it.

    Eventually Google will have some type of algo that looks at this, it's only a matter of time.

    Another great resource for citations is here: Citation Building Strategies - The Complete List For Local Businesses

    Hope that helps and good luck!
    Lets Connect: Google+ | Twitter
    My Company: RicketyRoo Inc

  5. #5
    Member Since
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    Re: Citations: Do they look spammy after a while?

    Thank you Linda. Being new I was unaware of the specific forum. You really have a great place here.

  6. #6
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    Re: Citations: Do they look spammy after a while?

    Hi Chris,

    Someone recently asked “how many citations do you need?”, and here’s how I’d answer that:


    1) InfoGroup, Localeze, Acxiom, Factual
    2) Yelp, Yellowpages, Superpages, CityGrid, Dunn & Bradstreet, Local.com, Foursquare, Yahoo
    3) About 50 more of the high quality generic citation opportunities in the US.
    4) A few good industry-specific citations
    5) A few good city-specific citations, if available (think local chambers and business associations)
    6) Unstructured citations. See this list for inspiration: Citation Building Strategies - The Complete List For Local Businesses


    You’re done. Don’t keep building more and more citations. They’re not going to move the needle, and yeah, they start to get spammy.

    Hope this helps!
    Darren Shaw | Whitespark Founder
    http://www.whitespark.ca | @DarrenShaw_ | Google+

  7. #7
    Member Since
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    Re: Citations: Do they look spammy after a while?

    Sweet! Thanks Daren!
    Chris McCreery - Local SEO & Technology Strategist
    Circle on Google+ | Follow on Twitter

  8. #8
    Member Since
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    Re: Citations: Do they look spammy after a while?

    Quote Originally Posted by whitespark View Post
    Don’t keep building more and more citations. They’re not going to move the needle
    ever tried this?

  9. #9
    Member Since
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    Edmonton, AB, Canada
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    Re: Citations: Do they look spammy after a while?

    I've set up rank tracking for clients that have a complete citation profile, then order 150 citations from us. They didn't see any ranking improvements after a few months of tracking.


    Sent from my iPhone using Tapatalk
    Darren Shaw | Whitespark Founder
    http://www.whitespark.ca | @DarrenShaw_ | Google+

  10. #10
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    Re: Citations: Do they look spammy after a while?

    Quote Originally Posted by whitespark View Post
    I've set up rank tracking for clients that have a complete citation profile, then order 150 citations from us. They didn't see any ranking improvements after a few months of tracking.


    Sent from my iPhone using Tapatalk
    oh I was thinking more of multiple hundreds of citations

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