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  1. #1
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    Listing Management for 100+ Locations

    Hi,
    Is anyone interested in discussing the differences between working with SMB's and Regional/National brands? In our experience, the best practices for the 2 are completely different. Do you agree?
    We are putting together a best practices for multi location companies. 100-4000 locations, similar to Local Search Ranking Factors.
    Any participants?

  2. #2
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    Re: Listing Management for 100+ Locations

    I Adam, brave mission. Even when I worked directly with clients I would not accept even a 3 office multi-location client due to all the extra issues.

    So like I said brave and a very worthy and commendable cause. But not my area of expertise so can't weigh in. But I hope others will.

    I know some of you even specialize in big chains and franchises.
    Anyone care to participate?
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  3. #3
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    Re: Listing Management for 100+ Locations

    Adam have you reached out to Myles at BrightLocal about this?

    He has lots of big agencies and also does lots of surveys and stuff, maybe he'd be interested in partnering on this effort somehow?
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  4. #4
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    Re: Listing Management for 100+ Locations

    Extra issues, mildly put. Our minimum is 100 locations and we scale up to 5,000 locations, per brand. I hope there are other folks willing to accelerate this topic.
    Have a great day!!

  5. #5
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    Re: Listing Management for 100+ Locations

    I'm happy to help if you have specific questions. The algo and ranking factors are the same, so it often actually isn't too different - can just be overwhelming and a lot more to deal with. It usually gets easier to rank as you add more locations.

  6. #6
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    Re: Listing Management for 100+ Locations

    Any updates on this OP? Have you found anything useful?

    I am getting ready to manage digital marketing at a regional level for a national brand services company, taking care of about 30 locations, and for the last week I've been working out how I will go about optimizing for Local.

    I've found that besides the need for landing pages for each location that is within the major company website, the process would be similar to ranking single location SMB's in terms of best practices.

    Things to note:

    Think of each landing page as its own website.

    On each landing page, have only that location's NAP.

    Schema markup the address on each landing page.

    Have unique content for each landing page as to avoid duplicate content issues.

    Wish I could add to this but gotta run!

  7. #7
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    Re: Listing Management for 100+ Locations

    I work with a large SEO agency and manage 100+ location listings. Unfortunately, Google Places does not offer an API feature that pulls impression data directly. This causes a huge amount of pain every month when I manually type this data into Excel for all 100+ locations.

    Other than the issue of Google Places, multi-unit local SEO management can be fairly straightforward with some time spent installing cross-domain tracking in Google Analytics then setting up a solid local SEO dashboard.

    Another piece that is extremely important is ensuring NAP data is accurate across all listings. This gets REALLY hairy when working with a corporate structure that does not move nimbly. I have my "local-master-master-file.xls" (it's so important it has 2 masters) which tracks all of the data across all platforms. I always update the Excel sheet first.

  8. #8
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    Re: Listing Management for 100+ Locations

    I manage several large business with 300-500 locations each. I'm interested in participating if this is still ongoing.

  9. #9
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    Re: Listing Management for 100+ Locations

    Adam,

    Maybe setting up an online survey to be filled out, would be a good way to get participation. The challenge is managing in scale, and having the tools / staff in place to manage the volume of data sets.

  10. #10
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    Re: Listing Management for 100+ Locations

    Hi Andrew and welcome! Thanks for joining us.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

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