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  1. #1
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    Yahoo And Yelp Partner on Local Reviews

    Yep, Yahoo is making another bold move back into local territory.

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    Here is the announcement from Yelp with some screenshots.
    And below that a story from Search Engine Land.

    A Five Star Partnership: Yelp’s Reviews and Ratings Are Now on Yahoo Search

    We’re thrilled to announce that we’ve partnered with Yelp.

    Now when you use Yahoo Search to look up a local business in the U.S. on your smartphone, tablet, or PC, you’ll see user reviews, business information, and star ratings from Yelp. We’ve also added a new photo viewing experience to show high-quality photos from Yelp, other partners, and the businesses themselves.
    Yahoo Goes Live With Yelp Local Reviews

    Last month the Wall Street Journal reported that Yelp reviews were being integrated into Yahoo search results. This morning Yahoo formally announced the partnership:

    The information is equally available from Yahoo Search and Maps. When you click on “read all . . . reviews” or “write a review” (see image below) you’re taken to the Yelp profile or review page for the specific business. Yelp content is integrated in a similar way on Bing search results.
    What do you think?

    Can Yahoo make a Local come back?
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  2. #2
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    Re: Yahoo And Yelp Partner on Local Reviews

    Hello Everyone,

    Does this mean that if a client has Yahoo and Yelp reviews that the Yelp reviews will trump the existing Yahoo reviews?

    Thanks for the feedback!

  3. #3
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    Re: Yahoo And Yelp Partner on Local Reviews

    Hmmm, very interesting question.

    Sorry just barely had time to post that. Have not had time to research or look around. You can probably just do a search for restaurants and see how they are handling.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  4. #4
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    Re: Yahoo And Yelp Partner on Local Reviews

    It'll be interesting to see if they both can work out the problems they've had over the years.
    Scott Rawlins - Find Local Company in Atlanta GA
    Follow Me on G+

  5. #5
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    Re: Yahoo And Yelp Partner on Local Reviews

    Interesting, will have to follow this for sure. Wondering if the integration will stay only 1 way or if Yahoo will be sending info to Yelp as well as well.
    David White | The Client's Eye
    http://theclientseye.com

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    Re: Yahoo And Yelp Partner on Local Reviews

    Chiming in. If I were Yelp, or anybody I would not want a 2 way deal where I take Yahoo data. Unless I want to de value my data. That said, I wonder if anyone can articulate the differences between the Yelp/Bing deal and the Yelp/Yahoo deal.
    Is Yelp turning the corner into a top 3 must have site? Is there strategy paying off?
    I just had a conversation with a client. They were asking if they should pursue a deal with Yelp. Advertising, placement, (hiding negative reviews, lol, just kidding)
    I had to say yes, in most cases they drive awesome ROI, unless you are a SMB sold directly by Yelp. One more reason to have a digital agency in your corner.
    Last edited by Adamk; 03-13-2014 at 03:59 PM. Reason: Grammer

  7. #7
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    Re: Yahoo And Yelp Partner on Local Reviews

    @Sperry7

    Great question. It appears to be the other way around: Yahoo reviews trump Yelp reviews. I checked on a client who has both. Yahoo's local results only mention the Yahoo review (yes, there's only 1 - whereas he has 2 on Yelp).

    Oddly enough, when you click through to his listing there is no mention of or link to his Yelp reviews.

    It seems to be one or the other. Not both. Were "Yahoo local SEO" more of a concern, it would pose an interesting little dilemma from a rep-management perspective.

  8. #8
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    Re: Yahoo And Yelp Partner on Local Reviews

    Mike had an interesting observation - click the comment icon to read comments on my G+ post.

    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

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