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  1. #1
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    Suite vs STE vs # In Your Citation Addresses

    IMPORTANT UPDATE FROM LINDA: See critical Map Maker changes re suite formatting added by Andrew in post #20 below.

    We all know that NAP consistency is key when it comes to local citations. However, we've noticed that many sites force you to use a certain format for suite numbers for a location. The question I have is, what impact, if any, would this have on NAP consistency? There seem to be two schools of thought on this where some seem to think that Google is smart enough to figure it out, other feel it could hurt you.

    For example, Localeze forces STE, HealthGrades forces "Suite", Tupalo forces #, and Mapquest forces "Suite".

    Thoughts? Feedback? Any insight you may have is appreciated.

  2. #2
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    Re: Suite vs STE vs # In Your Citation Addresses

    Have lots of opinions about this and have a significant part of training that covers this because it's important and complicated.

    Late so can't go into it now but just wanted to mention the other issue besides citation issues, is that conflicting address formatting can contribute to dupe problems.

    I've seen people say too that Google is pretty good at figuring out basic address variations. But what I always come back with is, we know she's not GREAT at figuring it out or we would not have dupes where the only diff is # vs Suite, etc.

    But the whole address thing is tricky and there are a bunch of other suite issues that make this even more complicated.

    Thanks for raising the issue Mike. I'm sure there will be a good discussion. So sorry but I'm in rush, will be gone a couple days.
    Linda Buquet .:. Forum Founder, Google Local Specialist

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  3. #3
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    Re: Suite vs STE vs # In Your Citation Addresses

    If anyone ever goes down the street of your client in Map Maker fixing all the listings up, they will spell it out in full. Nothing on the Maps database is abbreviated. When it is displayed, it is often abbreviated on the fly, but will be in full form on the database.

    That said, they will also likely move it's position, as Places does not pass addresses to Maps properly. If you have a suite in the address, Maps will not understand your address or, as of more recently, it will alternatively drop the suite.

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    Re: Suite vs STE vs # In Your Citation Addresses

    Of these options, which should I be putting in the second address field in PLACES if a client has a suite?

    Suite 200
    Ste 200
    #200
    200

    Travis


    Quote Originally Posted by Flash View Post
    If anyone ever goes down the street of your client in Map Maker fixing all the listings up, they will spell it out in full. Nothing on the Maps database is abbreviated. When it is displayed, it is often abbreviated on the fly, but will be in full form on the database.

    That said, they will also likely move it's position, as Places does not pass addresses to Maps properly. If you have a suite in the address, Maps will not understand your address or, as of more recently, it will alternatively drop the suite.
    TVS Internet Marketing: Helping Small Businesses Increase Their Visibility & Sales Online.

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    Re: Suite vs STE vs # In Your Citation Addresses

    Quote Originally Posted by Travis Van Slooten View Post
    Of these options, which should I be putting in the second address field in PLACES if a client has a suite?

    Suite 200
    Ste 200
    #200
    200

    Travis
    I'd use "Suite 200" or "200" as a backup. I'd never use #200 or Ste 200 as the latter is abbreviated and # is not a permitted symbol in the Address Line for Map Maker.

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    Re: Suite vs STE vs # In Your Citation Addresses

    Quote Originally Posted by Flash View Post
    If anyone ever goes down the street of your client in Map Maker fixing all the listings up, they will spell it out in full. Nothing on the Maps database is abbreviated. When it is displayed, it is often abbreviated on the fly, but will be in full form on the database.
    Gregg said always spell out and that would be my recommendation. Suite 200.

    In training I always tell folks that even though the majority of citations will often be in Ste format due to the fact that that's the way the USPS often abbreviates it, I don't believe Google likes that one. I've never seen her scrape a dupe or create a listing with Ste even if there were thousands of matches.
    Linda Buquet .:. Forum Founder, Google Local Specialist

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  7. #7
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    Re: Suite vs STE vs # In Your Citation Addresses

    Thanks guys! And I hope you all had a Merry Christmas. I was gone for a few days so I'm just now getting back into the swing of things. Looking forward to the new year!

    Travis Van Slooten
    TVS Internet Marketing: Helping Small Businesses Increase Their Visibility & Sales Online.

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    Re: Suite vs STE vs # In Your Citation Addresses

    Hey Travis, Merry Christmas to you too.

    I was out for my daughter's surgery then got sick for Christmas so I'm just starting to get back in the swing too.

    You didn't miss much because luckily everyone else took time off too.
    Linda Buquet .:. Forum Founder, Google Local Specialist

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

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    Re: Suite vs STE vs # In Your Citation Addresses

    Thanks to everyone for the feedback, you mention spelling out "Suite", but now Google seems to be displaying everything as # on the live listings. Do you foresee this being an issue?

  10. #10
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    Re: Suite vs STE vs # In Your Citation Addresses

    Hey Mike! Happy Holidays!

    Here is what our 2 map experts said in posts above.

    Quote Originally Posted by Andrew Sawyer View Post
    I'd use "Suite 200" or "200" as a backup. I'd never use #200 or Ste 200 as the latter is abbreviated and
    # is not a permitted symbol in the Address Line for Map Maker
    .
    Quote Originally Posted by Flash View Post
    If anyone ever goes down the street of your client in Map Maker fixing all the listings up, they will spell it out in full. Nothing on the Maps database is abbreviated. When it is displayed, it is often abbreviated on the fly, but will be in full form on the database.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

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