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  1. #1
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    Local NAP Change Question

    I have a client that has recently changed their name only. Their address and phone number are the same. What I am wondering is will it be better to have the listing removed and create a new one from scratch or reclaim the existing listing, change the name and send out a new pin?

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  3. #2
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    Re: Local NAP Change Question

    Hi SEOGuy,

    From what I remember, rebrands are handled like addresses changes now. You no longer need to close old and open new.

    You said "or reclaim the existing listing, change the name and send out a new pin".

    You can no longer reclaim a listing and not sure why you would need to. All you need to do is edit the existing listing that's in dash and yes it should require a new pin.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  4. #3
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    Re: Local NAP Change Question

    Just like Linda said, change the name in your dashboard.. BUT first you should find and update all citations and mentions of the business you possibly can. You want to do it rather quickly from time you start and then give it about a week so most can be recrawled. Then update your Google listing. This is how you can minimize loss in rankings.

  5. #4
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    Re: Local NAP Change Question

    Hi all,

    I am slightly confused and wanted to double check before I go ahead. Many moons ago I tried to change a doctors Google Plus Local page name ( Dr x) to the actual brand name ( Calvins Physio) so it matched the citations, website and so on.

    I contemplated deoptimizing the doctors page ( Dr x) and working on a the brand page ( Calvins Physio), but due to the sheer number of reviews I ended up leaving it alone, and all worked out well.

    However I am recently reading there is no need to close down a listing when re branding it can be done straight from the dashboard. Does this mean I can finally make the easy switch between doctor and brand page?

    I am guessing it's only applicable to brand name changes and I have to keep the doctors page.
    Perry Stevens
    Founder & CEO - Blend Local Search Marketing Ltd.

  6. #5
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    Re: Local NAP Change Question

    Thank you Linda and Broland,

    That's what we thought so I appreciate the confirmation.

  7. #6
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    Re: Local NAP Change Question

    Quote Originally Posted by Perrytheimp View Post
    Hi all,

    I am slightly confused and wanted to double check before I go ahead. Many moons ago I tried to change a doctors Google Plus Local page name ( Dr x) to the actual brand name ( Calvins Physio) so it matched the citations, website and so on.

    I contemplated deoptimizing the doctors page ( Dr x) and working on a the brand page ( Calvins Physio), but due to the sheer number of reviews I ended up leaving it alone, and all worked out well.

    However I am recently reading there is no need to close down a listing when re branding it can be done straight from the dashboard. Does this mean I can finally make the easy switch between doctor and brand page?

    I am guessing it's only applicable to brand name changes and I have to keep the doctors page.
    Hey Perry, that issue is different and quite complicated. I don't want to take SEOGuy's thread off track and get it mixed up with what I need to tell you as we might end up going back and forth a few times to hammer it out.

    So could you please copy it to a new thread in the duplicates section?
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  8. #7
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    New Name, same address & phone

    Hey SEOGuy, how did this turn out for you? I'm actually doing this with myself.

    My specific concern however is the Google+ URL for the business page.

    I'm changing from "Social Listings" to "Cartography Marketing".

    My Google+ Local listing change was easy.

    However, I still have 2 URLs to deal with:

    plus.google.com/+SocialListingsClearwater
    youtube.com/user/SocialListings

  9. #8
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    Re: Local NAP Change Question

    Hi Tony,

    You can't change the custom URL so I think you are stuck with it. That's one of the reasons in a post at LocalU, Mike Blumenthal said not to claim your custom URL.

    An Alternative to Google Plus 'Custom' URLs - Local University

    What is bad is that once you have accepted the custom URL, you can’t change it. Ever. You are essentially stuck with it. Google currently offers no way to rebrand your custom URL, and if you decide to change business names you are stuck with the “custom” URL referring to your old business name...
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  10. #9
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    Re: Local NAP Change Question

    Hmm... Since there isn't much sweat equity in the old brand, This may be the 1 off case where it'll be best to just delete the old and start over. The 500 followers on g+ was the result of circle sharing which I wasn't very fond of anyway, I was just exploring g+ still.

    Thanks for the localu heads up. I commented over there as well.

  11. #10
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    Re: Local NAP Change Question

    curious, I wouldn't think it would hurt to keep the URL the same as it's always been. It's purely cosmetic and who looks at the URL anyway? lol
    Louis Nava :: Google Maps Street View | San Diego 360 Tours |
    Increase Visibility and Trust with Google Maps Street View for Business

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