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  1. #1
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    Out-of -the-Box Local Link Building

    Hi Folks,

    I'm very curious as to what type of out-of-the-box or creative link building techniques people are engaging in these days.

    I recently read about a guy who was leveraging Groupon to build back-links

    What are you doing these days to get back-links?
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  2. #2
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    re: Out-of -the-Box Local Link Building

    Colan, looks like Miriam and I both liked your post but had nothing to add.
    I don't deal with link building at all and avoid it like the plague BUT it's important.

    I'll Tweet this now and see if we can get some ideas flowing.
    Is Our Content HELPFUL? Please pay the community back by sharing!

    LocalSearchForumLinda Buquet .:. Google Local Specialist

    Consulting, Troubleshooting & White Label Services for SEOs & Agencies

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

  3. #3
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    re: Out-of -the-Box Local Link Building

    You Rock!
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  4. #4
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    re: Out-of -the-Box Local Link Building

    No YOU rock!
    Is Our Content HELPFUL? Please pay the community back by sharing!

    LocalSearchForumLinda Buquet .:. Google Local Specialist

    Consulting, Troubleshooting & White Label Services for SEOs & Agencies

    Don't Miss Important News & Tips! SUBSCRIBE to Daily Email Digest Here

    Are you a PRO? Join the "Local Search Pros" G+ Community!

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

  5. #5
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    re: Out-of -the-Box Local Link Building

    Eric Ward the Link Guru just posted this which may offer some ideas.

    Where Link Building is Heading in 2013 - Search Engine Watch (#SEW)
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    LocalSearchForumLinda Buquet .:. Google Local Specialist

    Consulting, Troubleshooting & White Label Services for SEOs & Agencies

    Don't Miss Important News & Tips! SUBSCRIBE to Daily Email Digest Here

    Are you a PRO? Join the "Local Search Pros" G+ Community!

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

  6. #6
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    re: Out-of -the-Box Local Link Building

    Here are some more suggestions. I certainly don't use all of them and some I find annoying but I think the key is to take what works for you and leave the rest.

    Link Building | SEOmoz YouMoz

    131 (Legitimate) Link Building Strategies - Search Engine Watch (#SEW)

    This one is annoying if you follow up the first email with nags or reminders - if the webmaster doesn't want to use your link, leave him/her alone: How to Use the Broken Link Building Strategy to Get Links | Search Engine Journal

    Some of these are dubious to me: 7 Advanced Link Building Strategies for a Competitive Edge

    Why Link Building Strategies Fail | SEOmoz

    Five Link Building Strategies That Work | Copyblogger

    The bottom line, though, is keep your focus firmly on the long term and create content that will attract links naturally over time. This is the route to longevity and authority.

  7. #7
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    re: Out-of -the-Box Local Link Building

    Thanks Linda & David!
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
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  8. #8
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    re: Out-of -the-Box Local Link Building

    Thanks for starting this post Colan, as it's certainly important to get links (even in Local) and can really give the edge.

    I personally like to combine "Local" and "Link Building" together where I can: so leveraging the local businesses (usually low resources) to still acquire high value links. I am a big fan of using any events that the business is running to get valuable links. See this excellent post on this topic:

    The Complete Guide to Link Building with Local Events | SEOmoz
    Nicholas Pratt | Director | Add me on Google+
    SEO Spark



  9. #9
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    re: Out-of -the-Box Local Link Building

    Thanks for that link Nick. I have a post brewing that shows some cool event related link building for Local.

    Plus I've been meaning to do a separate post about this link but will go ahead and drop it here. I don't really do or deal with link building and admit I have not read the whole post below but since it's from Distilled Live I bet there are some gold nuggets.

    DistilledLive | Where is Link Building going in 2013?
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    LocalSearchForumLinda Buquet .:. Google Local Specialist

    Consulting, Troubleshooting & White Label Services for SEOs & Agencies

    Don't Miss Important News & Tips! SUBSCRIBE to Daily Email Digest Here

    Are you a PRO? Join the "Local Search Pros" G+ Community!

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

  10. #10
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    Re: Out-of -the-Box Local Link Building

    Thanks for sharing the Distilled video Linda.

    I personally think that "events link building" can be very powerful. I also really like how it can have dual benefits: publicity for the event + quality local links.

    You can also take this a stage further and get a "Press Release" written around the event in question. After doing this, you can attempt to get it published by local newspapers (and their online sites). The difficulty here can be: getting it published in the first place + getting them to include a juicy link. They certainly don't have to do this for you so you can't hold your breath too much.

    As an additional tip, I would recommend to try and include the NAP as part of the Press Release content (e.g Phone Number) so that (even if you don't get the link), you will get a powerful unstructured citation from a local source.
    Nicholas Pratt | Director | Add me on Google+
    SEO Spark



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