Thanks Thanks:  0
Likes Likes:  0
Results 1 to 2 of 2
  1. #1
    Member Since
    Aug 2013
    Location
    Rochester NY
    Posts
    951
    Thanks (Received)
    0
    Likes (Received)
    0

    Mike Blumenthal discusses reviews and how they motivate consumers

    Some nice insight on how people are making decisions based on positive and negative reviews.

    Do Positive Reviews Motivate Consumers? | Understanding Google Places & Local Search

    It seems intuitive that a negative review corpus would severely limit a business’s online opportunities. And likewise that a positive review corpus would expand them. But these recent surveys indicate that a negative collection of reviews is much more likely to harm a business than positive reviews are going to help them.
    In an effort to assist a client in quantifying the value of reviews and to help them better understand exactly what it would mean to a local business if they had negative or positive reviews, we conducted several large scale consumer surveys of 2500 US adult internet users 25 and older asking them whether they would be likely to choose or not choose a business with negative or positive review corpus.

    Read More
    Last edited by Linda Buquet; 04-22-2014 at 07:45 AM. Reason: added title/link and fixed link so it was direct link, not RSS feed link

  2. #2
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    17,018
    Thanks (Received)
    36
    Likes (Received)
    41

    Re: Mike Blumenthal discusses reviews and how they motivate consumers

    Thanks SO much Justin for helping me scoop news, you are a big help especially when I'm too sick to keep up with all the latest posts out there!
    Is Our Content HELPFUL? Please pay the community back by sharing!

    LocalSearchForumLinda Buquet .:. Google Local Specialist

    Consulting, Troubleshooting & White Label Services for SEOs & Agencies

    Don't Miss Important News & Tips! SUBSCRIBE to Daily Email Digest Here

    Are you a PRO? Join the "Local Search Pros" G+ Community!

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

Similar Threads

  1. Free Webinar: Mike Blumenthal, Andrew Shotland, Phil Rozek, BrightLocal & Linda
    By Linda Buquet in forum Previous InsideLocal Webinars
    Replies: 34
    Last Post: 07-22-2013, 12:34 PM
  2. Mike Blumenthal Talks Links and Google+ Local
    By MiriamEllis in forum Google Local
    Replies: 2
    Last Post: 07-04-2013, 06:02 AM
  3. Replies: 3
    Last Post: 07-02-2013, 05:04 PM
  4. Replies: 0
    Last Post: 06-06-2013, 07:31 AM
  5. Starting NOW #seochat Mike Blumenthal and Nifty Marketing
    By Linda Buquet in forum Local Search
    Replies: 0
    Last Post: 10-25-2012, 08:59 AM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •