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    Mike Blumenthal discusses reviews and how they motivate consumers

    Some nice insight on how people are making decisions based on positive and negative reviews.

    Do Positive Reviews Motivate Consumers? | Understanding Google Places & Local Search

    It seems intuitive that a negative review corpus would severely limit a business’s online opportunities. And likewise that a positive review corpus would expand them. But these recent surveys indicate that a negative collection of reviews is much more likely to harm a business than positive reviews are going to help them.
    In an effort to assist a client in quantifying the value of reviews and to help them better understand exactly what it would mean to a local business if they had negative or positive reviews, we conducted several large scale consumer surveys of 2500 US adult internet users 25 and older asking them whether they would be likely to choose or not choose a business with negative or positive review corpus.

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    Last edited by Linda Buquet; 04-22-2014 at 07:45 AM. Reason: added title/link and fixed link so it was direct link, not RSS feed link

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    Re: Mike Blumenthal discusses reviews and how they motivate consumers

    Thanks SO much Justin for helping me scoop news, you are a big help especially when I'm too sick to keep up with all the latest posts out there!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

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