It's always a good idea to step away from the details. Purna Virji over at Stroll, offers some suggestions on how we can re-think the SEO Industry.

5 New SEO Mantras to Replace Old, Inefficient Thinking

It's time for some spring cleaning. I'm not talking about our homes, but rather our thought processes.
Let's make a pact as an industry to do away with the old ways of thinking that have absolutely no place in what we do anymore. Our industry has truly grown up; there are more effective and sustainable ways to ensure long-term success for our clients.
SEO has changed and evolved, definitely for the better. It's a very enjoyable time to be working in the industry, as we're now tasked with building brands, growing communities, enchanting audiences, and flexing our creative and analytical muscles. We play integral roles in the growth of businesses. Our thinking should match the new responsibilities that have come our way.