Google has updated a few areas in webmaster tools guidelines. Its nice to see them continue the fight!


Webmaster Guidelines for sneaky redirects updated

Redirects are often used by webmasters to help forward visitors from one page to another. They are a normal part of how the web operates, and are very valuable when well used. However, some redirects are designed to manipulate or deceive search engines or to display different content to human users than to search engines. Our quality guidelines strictly forbid these kinds of redirects.

For example, desktop users might receive a normal page, while hackers might redirect all mobile users to a completely different spam domain. To help webmasters better recognize problematic redirects, we have updated our quality guidelines for sneaky redirects with examples that illustrate redirect-related violations.