Phil offers some general rules to follow when designing your website to last! Are you optimizing for Local Search? There are some great examples of well structured sites at the bottom.

How to Structure Your Site for Local Search Visibility That Lasts

Your site wonít have to serve you for quite that long, but you can build it to last. If you structure it according to a few best-practices, itís more likely to rank well in the local results, and to be easy for customers to use. It will also be easier to make changes later on if you need to.