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  1. #1
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    Post 10 Simple Things SMB Websites Need To Fix Before SEO


    "When speaking with SMBs and companies that sell marketing services to SMBs, I hear over and over again how a business wants to rank #1 for important local keywords.

    Then, I look at their website and have visions of money being poured down the drain, horses being led to water sans drinking, Sisyphus rolling a boulder up that damn hill, and a variety of other cliches."
    Linda Buquet says: "See my important comment about many SMB sites having their # listed in the wrong format which can cause problems."

    See it on Scoop.it, via Google Places Optimization & Local SEO News

    DIRECT LINK instead of going through Scoop.it is:
    10 Simple Things SMB Websites Need To Fix Before SEO

    What do you guys think???
    Please add comments and questions below.
    FEATURING: Local Search News imported from featured Local Search Blogs

    Please visit the link above to read the full post.

  2. #2
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    Re: 10 Simple Things SMB Websites Need To Fix Before SEO

    I left an important comment over there, I wanted to share here.

    Then the author Andrew Shotland left me a comment in return that's a
    HUGE LOL!!! So check it out below.

    Linda wrote:

    Great points Andrew!

    Wanted to bring up a problem I often see on SMB sites and it pertains to #1. Yes. put number at top of page and you should also have name, address, phone in footer of every page.

    HOWEVER, in addition to customer calls the reason this is important for SEO, is to help Google match up the site and G+ Local page so you can rank in local.

    So the phone # must be in a format Google can read and understand. She often does not interpret 555-222-1234 or 555.222.1234 correctly in maps. And she certainly does not interpret 555-for-DEALS as a phone #. Plug #s in those formats into Google maps and she chokes. She either says "do not understand that location" or shows you weird results from Israel. So always list your number on your site in standard phone format. (555) 222-1234.

    Phone is one of the most important parts of NAP, so you do not want to risk having her not be able to read your NAP correctly.

    I always say the local algo is like a kindergartener playing a match game. ;-) She often gets confused, so you need to feed her really clean data - to help ensure she matches things up right.
    Andrew replied:

    I always say the local algo is like an advanced pre-K kid - it does some amazing things that seem genius, but it's also prone to dropping its diapers and ruining your carpet, puking up the strained peas on your new clothes, etc.
    ROFL Andrew and so true!
    Is Our Content HELPFUL? Please pay the community back by sharing!

    LocalSearchForumLinda Buquet .:. Google Local Specialist

    Consulting, Troubleshooting & White Label Services for SEOs & Agencies

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

  3. #3
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    Re: 10 Simple Things SMB Websites Need To Fix Before SEO

    That photo of Andrew is totally hysterical! Love it. And yes, your website is your home on the web. Clean house!!!
    Local Business Website Design, Professional Copywriting and Consulting at Solas Web Design!

  4. #4
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    Re: 10 Simple Things SMB Websites Need To Fix Before SEO

    Yes Andrew's face is so pained. That's how I look half the time when dealing with Google Local problems!

    But I agree Miriam, clean house!
    Is Our Content HELPFUL? Please pay the community back by sharing!

    LocalSearchForumLinda Buquet .:. Google Local Specialist

    Consulting, Troubleshooting & White Label Services for SEOs & Agencies

    Don't Miss Important News & Tips! SUBSCRIBE to Daily Email Digest Here

    Are you a PRO? Join the "Local Search Pros" G+ Community!

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon". ;-)

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