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  1. #1
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    Using a Toll Free # as Main #, Any chance to Rank?

    hello everyone,


    I have a client that has been using a toll free # for his main business and thats what he has on his existing Google Places listing. its also whats listed in several citation sites.


    I know its best practice to have a local # but he has really branded himself with his toll free, including sites he has received awards where it lists his NAP where its his toll free.


    So curious to know how much of a impediment this will be to ranking?

    Thanks,

    Chris

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    Re: Using a Toll Free # as Main #, Any chance to Rank?

    Hi Chris,

    I've seen G+L's rank with 800# so I don't think it's necessarily the kiss of death, especially if the 800# has been pretty consistently used. And if it's already that way on his page, I would hesitate changing it. (I can't say for sure without seeing and researching.)

    It's just best practice to use the local # as that's typically the one that's been used in local yellow pages and has been scraped in a bunch of directories.

    So if I had a client that was mainly represented with their local # and said, hey I have a great idea, let's change the G+L to our 800# I would recommend against it. (I would always recommend against changing phone unless needed.) I would also point out to client that since you are only likely going to rank in your immediate city, customers don't need an 800# to call you.

    But the fact they are heavily branding an 800# begs another Q.
    Why? If they are a local business?

    If by chance they are a national business or multi-location business and are using the same 800# in all their listings, then if any locations are regionally close having the same # on the listings increases the chances of merged listings.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  4. #3
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    Re: Using a Toll Free # as Main #, Any chance to Rank?

    I have hands on experience with this. The company can rank and rank well with a 800 number. If the company is consistent and established as you said I would not worry about it! You would have more of a headache trying to change them to a local number if they are well established.

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    Re: Using a Toll Free # as Main #, Any chance to Rank?

    My experience matches Linda’s and Marie’s.

    The key thing is to make sure your client understands that it’s a crapshoot. Currently, using an 800 is a little iffy, if not necessarily (as Linda said) a “kiss of death.” But Google constantly changes, so who knows what the future holds for small businesses (e.g. not Bank of America) that use 800 numbers.

  6. #5
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    Re: Using a Toll Free # as Main #, Any chance to Rank?

    I too have seen records rank with 800 numbers. I haven't studied it though. Does it penalize a places ranking or not? can't say.

    If competition is minimal it of course can work.

    One reason smb's use it is that they tie in with tracking systems sold by different vendors.

    Hey, you can attach tracking to your main numbers, folks. go directly to the vendors.

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    Re: Using a Toll Free # as Main #, Any chance to Rank?

    Thanks everyone, just the news I wanted to hear It would have been a major pain to correct all that. Hes been in business for a while and always had his 800 number and he's in NJ and also services NY area.

    Which leads me to follow up question, he is a DJ and obviously he goes to the clients, Im assuming he qualifies for the .. hide the service location?

    Thanks again,

    Chris

  8. #7
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    Re: Using a Toll Free # as Main #, Any chance to Rank?

    Yes if he only goes to clients. Does not have a commercial office staffed during business hours and especially if it's a home office, he really needs to hide or risks being deleted.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  9. #8
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    Re: Using a Toll Free # as Main #, Any chance to Rank?

    Thanks Linda, thats what i thought. He has a Regus office and i dont believe he ever meets anyone there, usually goes to clients but I will double check. Lets say he does meet a few clients every now and then at his office, but its not staffed during the day, should we still delete?

  10. #9
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    Re: Using a Toll Free # as Main #, Any chance to Rank?

    Delete? You mean select do not show address?

    Yes def with a Regus office. In fact even if hides, I believe if mappers do a sweep of that location they will sometimes nuke them all. Too many scammers use Regus like a virtual office and don't really do business there at all which would violate the guidelines. But it's a little gray to me because I do know legit small businesses that have full-time Regus offices too, due to the low cost and other features.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  11. #10
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    Re: Using a Toll Free # as Main #, Any chance to Rank?

    Oh, Linda, if googlers or mappers for google are reading this...nuking all listings in a shared office environment is a HUGE mistake. There are plenty of tenants in these spaces that keep them for years. Also a lot of folks take them BECAUSE they can meet clients at these offices.

    Hey if the googlers and the googler mappers can be both the GOD's of internet location but can't take the time to get it right...get someone else to oversee it...but don't screw every small business b/c its too time consuming to get it right.

    That is the exercise of undue power and has miserable consequences for one and all.

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