This report focuses on US search traffic only.



Why You Shouldn’t Trust comScore’s Numbers for Search Engine Market Share [Data]

It’s important for digital marketers to have accurate numbers and the real story on search engine market share. Search engine market share impacts our marketing spend, campaign objectives, and bottom line. So, why is there a discrepancy? This article will shed some important light on that.
comScore is an industry standard for big data. The company regularly releases search engine market share numbers that are often cited as the authoritative word in the search industry. Currently, comScore puts Google’s share as 67%. However, a Conductor study of more that 100 million organic search visits found that 85% of traffic came from Google versus Yahoo and Bing. In fact, many researchers in search find that their numbers of search engine share don’t line up with comScore’s.