GradeUs banner  below header new

User Tag List

Thanks Thanks:  0
Likes Likes:  0
Results 1 to 4 of 4
  1. #1
    Member Since
    Jul 2012
    Location
    San Luis Obispo, CA
    Posts
    86
    Thanks (Received)
    0
    Likes (Received)
    0
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Mulitiple Local Schema

    Hey Linda!

    One of my team members sent me this blog today: How to use Schema Markup to Optimize for Multiple Locations - Odd Dog Media

    It is about using schema for multiple locations. The coding says Organization - schema.org, but we would use /LocalBusiness still.

    I was curious to get your opinion on it. Do you think this is something worth investigating a little more into? It's always been my understanding that best practice is to still only have one NAP per page of your website. However I'm getting push back from some departments with this...just trying to make everyone happy

    Thanks for your help!

    Rachel

  2. GradeUs in thread
  3. #2
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    14,617
    Thanks (Received)
    176
    Likes (Received)
    194
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Re: Mulitiple Local Schema

    Rachel you posted this great Q at the bottom of someone's help thread which would take their support thread off topic, but more importantly it was buried at bottom of that thread, where hardly anyone else will see it. So moved to new post in more visible forum with relevant subject to get more play on your Q.

    1st off, here's what I see when I read that post... (I may be wrong, it's just my perception)

    It appears to be someone who does not even have local mentioned in their services nav, so likely does not understand the deeper issues and complications as we do. It was someone searching for an answer and latched onto something they found that they think may be a solution, but I think just one small piece of the puzzle and it's very possible they don't understand the surrounding and related issues. (Like merging and disconnected listings.)

    My thoughts,

    Schema is always a good idea. So if you are going to put multiple NAPs on a page, yes use schema.

    1 of the reasons in the past that I recommended no mixed NAP on any pages is due to Place page merges which used to happen more frequently. It does not happen as much and Phil Rozek says he mixes NAP all the time and has never had a problem.

    The other reason I say not to mix NAP is ranking problems and listings "potentially" getting disconnected from the pack due to multiple location/multiple listing confusion.

    That's not to say a merge or a disconnect will ever happen. It's to say there is the potential and I've helped many clients with those problems.

    So many of my warnings are conservative best practices to avoid potential problems. It's like me telling you if you speed, you could get a ticket. Almost everyone speeds, knowing they could get caught and they seldom get a ticket. But it COULD happen and so if you want to avoid the ticket problem you don't speed. (The conservative, safe approach - but does not mean I have the power to tell you to never ever speed.)

    So if your team is pushing for mixed NAP and they understand the potential problem and don't think it's an issue, then do mixed NAP. Chances are it will be fine. The issues I mentioned don't happen as much any more. Google is getting better at lots of stuff. But as you know she sometimes still DOES get confused. And IF it becomes a problem it can take lots of work and time to fix it. So just need to weigh the risk/rewards and time factor in each case and decide.

    AND each case is unique. For example if you have a client that already has mixed NAP on a locations page and no indiv location landing pages. They don't have the budget for any redesign and all you can do is add schema - then that's all you can do. HOWEVER they likely aren't going to rank well if they have 10 locations and no location targeted landing pages for the G+ L page to go to, so just need to advise them that's the tradeoff.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  4. #3
    Member Since
    Jul 2012
    Location
    Denver, CO
    Posts
    440
    Thanks (Received)
    7
    Likes (Received)
    14
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Re: Mulitiple Local Schema

    Hi Rachel,

    When working on a business with multiple locations, I always like to have location specific landing pages, with relevant content about that particular location along with a Schema Markup for that location.

    While I have seen some businesses utilizing the multi-location schema across their site, I feel that it could easily confuse Google, especially the more locations you have.
    Free Local Checklist
    51Blocks - "White Label" Google Places & Website Development/Hosting - Will Pay Good $$ for Wordpress website hosting referrals
    Wordpress Site Speed Problems? Site speed optimization is part of our hosting - 90's on Google PageSpeed Insights

  5. #4
    Member Since
    Jul 2012
    Location
    San Luis Obispo, CA
    Posts
    86
    Thanks (Received)
    0
    Likes (Received)
    0
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Re: Mulitiple Local Schema

    Quote Originally Posted by Linda Buquet View Post
    So many of my warnings are conservative best practices to avoid potential problems. It's like me telling you if you speed, you could get a ticket. Almost everyone speeds, knowing they could get caught and they seldom get a ticket. But it COULD happen and so if you want to avoid the ticket problem you don't speed. (The conservative, safe approach - but does not mean I have the power to tell you to never ever speed.)
    I love this analogy! So true!!

    Thank you Linda and mborgelt for your thoughts on the matter! I always error on the side of caution, but can sometimes be too cautious. Thank you for confirming that even though schema markup for multiple locations exists, it is still safer to only have one NAP per page of a website.

Similar Threads

  1. Why You Should Use Schema for Local SEO - Cool Free Tool
    By Linda Buquet in forum Local SEO & Ranking
    Replies: 12
    Last Post: 12-07-2016, 08:54 AM
  2. How to Use Schema Markup for Local SEO
    By Linda Buquet in forum Local Search
    Replies: 26
    Last Post: 01-05-2016, 02:43 PM
  3. The Ultimate Guide To Local Schema Synup Blog
    By Linda Buquet in forum Local Search
    Replies: 1
    Last Post: 01-27-2014, 11:45 AM
  4. Schema local business creation
    By Robert Jackson in forum Local SEO & Ranking
    Replies: 4
    Last Post: 01-01-2014, 10:38 AM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  
Local Marketing Summit banner above footer new