People are living on their phones these days, which is fracturing and fragmenting local search.

On desktop? Sure you'll search Google! But on their phone - where do most consumers search?
It's all over the place!

And depending on the types of searches consumers do, well there just might be an app for that!

TechCrunch references an interesting Nielsen consumer report...

We Search More On Apps, Less On Google Now | TechCrunch

A Nielsen consumer report out earlier this year confirms the shift to mobile. We’re spending an average of 34 hours using the Internet on our mobile phones every month compared to 27 hours using the Internet on our desktop.

According to the eMarketer report, we’re really big on local search. Yelp is leading the pack here in terms of ad-revenue growth. Predictions for the local business search company are at 136 percent, or $119 million in mobile ad revenue this year. While that’s a drop in the bucket compared to the spend for Google, Yahoo or Bing, it’s a telling shift in consumer behavior. Revenues are expected to triple by 2016 for Yelp. Meanwhile, Google revenue is expected to drop to 64.2 percent of the overall market by then.

Your thoughts about how this affects us in the world of Google Local search???