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  1. #1
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    SMX Advanced notes

    I'll be live tweeting the sessions that I am in today. Maybe Linda or one of the mods can embed the stream so that way I don't have to come back in and copy and paste everything

    twitter: @blakedenman
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    My Company: RicketyRoo Inc

  2. #2
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    Re: SMX Advanced notes

    That will be a Rawly question. Also, Linda is going to be busy because of the Launch of Google My Business. and thanks for sharing your feed! I will be following

  3. #3
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    Re: SMX Advanced notes

    Yeah, I'll just add stuff to this thread for now.

    First session is a Q&A with Mary Bowling, Matt McGee, Thomas Ballantyne, Dana TiTomaso, and Mike Blumenthal. Got the feeling that we will be talking a lot about GMB

    ---------- Post Merged at 08:51 AM ---------- Previous Post was at 08:50 AM ----------

    Oh, and David Mihm.
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  4. #4
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    Re: SMX Advanced notes

    Here are all of my notes from the Therapy Session:

    SMX Advanced Notes
    Local Search Panel #11c
    Mike talking about Google My Business. Whole new architecture. Places and Plus are now called My Business.
    Q: In terms of local, NAP is price of entry, now need to optimize for the human experience. To separate from the pack, it's much more than that. You have to make your brand stand out more than the competition. Structured markup, reviews, posts, sitelinks, etc. Flip the switch from "link building" to brand building. Lets build your brand and audience. iBeacon...
    Q: UBL, Yext, Moz Local. In terms of dist. tools, do you use one or multiple? There isn't currently a solution that solves both the pushing of good data and deletion of bad data in real time. There isn't a solution especially for big brands that have thousands of locations. Naptunes might have a solution. It's $600/location/year.
    Franchisee's like to take on some of the local work. Big brands have a much harder time. If you can get the buy-in, have them engage in it.
    David Mihm sees that big brands are favored more. Brands should leverage this and build local pages properly.
    You really need to focus on the major data providers for Google and Apple. 25-50 max. A lot of directories are taking themselves out of the game. Why would G pay attn to sites that charge to make changes? It's like paid link building. Focus more on building the brand.
    Q: If I've marked up and done onsite SEO, can I beat Yelp? Depends on the category, but in most, if you do great brand building, then the answer is yes.
    Q: Any schema markups better than others? Be as granular as you can be. They will reward you for doing Schema appropriately. Author, publisher, reviews, all eye candy.
    Q: What search impact do owners responses to reviews effect ranking? None. If you're trying to get a ranking boost out of it, you're doing it wrong.
    yelp is def important. Apple maps pulls Yelp reviews into local SERPs on the app.
    If you're a SAB, Angies List is prime
    Be careful about doing Groupons, pissed off people will complain on Yelp.
    If you have a customer that is visibly happy, give them a review handout. 301 a site page to (mydomain.com/google) GMB page. You can track the 301's traffic and compare data.
    Customers want to be engaged. Give them the interaction, then ask them for a review. Ecommerce can do the same with thankyou pages.
    Where do you see Bing & Apple maps going? G dominant world. Don't ignore them, but don't spend too much time on them either.
    Call tracking on different directories? It's a fine thing to do with PPC and dynamically on site. Don't do it.
    Social and local. Is FB local relevant now? More people check-in's. One of the most popular review platforms. Encourage check-ins
    Tracking solution to decipher between maps and organic traffic? They have to work together, no solution right now.
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  5. #5
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    Re: SMX Advanced notes

    Please see Google "My Business" Launching Now! Goodbye Google+ Local! HUGE Update! and add any comments or questions about My Business to that thread to avoid duplication.

  6. #6
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    Re: SMX Advanced notes

    Thanks Blake, I've been too busy with the launch to get here.

    Thanks David for mentioning the main "My Business" thread.

    Blake I'm running crazy helping folks at 12 different places so no time to get the stream right now. I still need to get the LocalU stream from yesterday and post it too.

    This launch has been all consuming for the last 6 days. No time for anything else.

    Keep posting updates if you can.

    THANKS!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  7. #7
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    Re: SMX Advanced notes

    No problem, Linda! Google would launch GMB the day of SMX Advanced. The timing is hilarious.

    There weren't too many notes for the second session - Keyword Research on Roids. Speakers gave great recommendations on tools to use and how to use them properly. The two tools that stood out were SearchMetrics & SEMRush (paid versions).

    Next session is Enhancing Search Results with Struc. Data & Markup. Woot!
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  8. #8
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    Re: SMX Advanced notes

    Thanks for the great reporting Blake. Very informative stuff right here.
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter

  9. #9
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    Re: SMX Advanced notes

    Sorry for not spacing properly. Don't have the time to space them out. Enjoy!

    Enhancing Search Results With Struc. Data & Markup
    #13a
    @mdsimmonds - You can expect Schema to be used more and more in the future. From the schema.org FAQ
    Different browsers show different schemas. A lot of changes happening, even a few hours later.
    Methodology: Jan 12 - last week 14 | 50k referrers p/m to 11m ~ 10 billion pageviews
    Seasonality was considered. Speed of discovery/indexation.
    Format types: Schema, RDFa, Microdata, Data-vocabularity
    Authorship added to sites, no traffic increase. Takeaway - authority of the site | High quality content | Domain longevity | Varies based on query
    Factors - author level | reputation: who you are, where you publish, how long | quality of content | Authority of site contributing to - Guest blogging is ok!
    You will roll out some and see nothing, but need to compare YoY to get real data.
    119% YoY increase from review schema
    The more refined searches get, the less recipe schema's you see. G is favoring brands on schema.
    Rich snippets are an indication of the health of the site. If you're not seeing them, then their is something wrong.
    Video: In 8/10 search results. Picked up within a week, ranking in less than 2.
    Authorship: Slow-medium, Sporadic appearance - min traffic impact
    TV Reviews: Fast indexation, slower appearance (seasonal) - Med traffic impact
    Product Reviews - Fast indexation, fast appearance - good traffic impact
    Recipes - Fast indexation, fast appearance - min traffic
    Video - fast indexation, very fast appearance, significant impact
    Article - difficult to track, doesn't require schema. favors big brands - good traffic impacts
    search.nerdydata.com bit.ly/semsearch bit.ly/strutureddatatools
    It is early, but it's a good time to get in.
    @jaymyers - Best Buys journey with Schema, then and now
    Every store has valuable data that should be exposed. YoY saw double digit increases to store pages. Cleaner html, a lot of structured data.
    Shop URLs serve as rich data experiences for both humans and machines.
    Best Buy uses Microdata & Schema nowadays
    Schema is helping drive customer engagement.
    Future direction: Gmail actions in the inbox. Schema gmail actions.
    GS1 GTIN Initiative: Pilot to improve visibility of product information on the web. semanticweb.com/gs1-exlplores-systems-standards-with-fit-semantic-web_b41164
    Feeding knowledge graph: Upcoming events are powered by Schema
    Yandex is creating mini apps within search results. You can book an appointment through a SERP, and also check-in to your flight through the SERP. It's all enabled by structured data.
    Rich pins: add extra details to your pins to make them more useful. You can add schema markup to your pins to help you get better visibility on Pinterest.
    @jeffreypreston - Disney Interactive
    Structured data helps search engines better understand content and markup. Will not fix other SEO problems.
    Open Graph: Add code to page, title, type of page, thumbnail, canonical, etc. Ensures additional data avail for video, images, etc
    Wrap nav in Schema. Sitelinks show up in SERPs
    Make sure to add schema to executive and staff bios
    For Products: Good Relations markup
    Twitter cards. You have to apply with Twitter for your cards to be approved. Takes about a week or so.
    Google is pulling a lot of Knowledge Graph data from freebase.com, Wikipedia, and schema.org markup.
    Q: When rich snippets lost, what were other indicators of site health? Site was in a bad place, more of a wake up call.
    Q: Rel publisher can be a high signal for smaller Knowledge Graph.
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  10. #10
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    Re: SMX Advanced notes

    Thanks Blake so much.

    Is there a lot of buzz about GMB? Is that the talk of the show? Or not so much since it's more of a general SEO event?
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

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