Keeping your site clean is important these days. In case you missed it, Google and other search engines are hell-bent on cleaning up the internet, but I'm amazed at the number of new clients we get that are still using old tactics. Here are 5 SEO changes that could hurt you.


Five of the Worst SEO Changes You Can Make to Your Site

Modern SEO is a dangerous game. In the past, Google wouldn’t really penalize a site for making mistakes. It was entirely possible to find your ranking made static and any further benefits minimized until you cleaned up your site, but you would very rarely see a manual action that removed your rank entirely. Today, Google has no qualms about applying penalties, ranging from automatic decreases in rank to manual removal from the results entirely. You can, in the space of a day, go from a successful site to a financial ruin. Making one of these five mistakes will put you in hot water, so avoid them at all costs.