Phil makes some great points about staying on course even though your rankings are doing well. The internet is a living breathing creature. It never stops and you shouldn't either.

The Dark Side of Local SEO

Visibility in the local rankings is a good thing. If I didnít think so, Iíd do something else for a living. And if you didnít think so, you wouldnít be reading this

But even high rankings in Google Places and beyond can create side-effects you didnít expect.

Most business owners wonít experience that mostly-good problem. Even the with-it ones who actually try will do a faceplant along the way. Google is fickle, the rest of local search wonít stay still, and the world is a competitive place.