Google+ Local may not end up being a serious competitor for the established local review platforms, such as Yelp. The recent departure of Marissa Mayer, the Google exec in charge of local, maps, and location services, to take over as CEO of Yahoo does not instill confidence in what Google is offering. It’s possible that once the technical problems are resolved, this will be a change for the better. But at this juncture, just be sure that your company is appearing accurately and then focus on growing once the basics are covered.

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