Thanks Thanks:  0
Likes Likes:  0
Results 1 to 6 of 6
  1. #1
    Member Since
    Jul 2012
    Location
    South Orange County, California
    Posts
    133
    Thanks (Received)
    0
    Likes (Received)
    3

    Phone Consistency across citations/aggregators


    Client has LOTS of phone #s. Many different #s across multiple citation sources & aggregators. He uses different #s to measure effectiveness of various ad programs both online & offline.

    I'm trying to develop a strategy that adheres to local NAP consistency standards while maintaining his desire (need) for inbound phone #s to measure effectiveness of other campaigns.

    Ideas?
    Last edited by Linda Buquet; 07-26-2014 at 07:33 PM. Reason: Was posted in Forum News, Moved to Citations Forum

  2. #2
    Member Since
    Sep 2012
    Location
    New England
    Posts
    341
    Thanks (Received)
    0
    Likes (Received)
    0

  3. #3
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    17,069
    Thanks (Received)
    44
    Likes (Received)
    50

    Re: Phone Consistency across citations/aggregators

    Hi Jim,

    Sorry that's a tough one. I'm sure you've educated them about all the problems that can cause? Not just with citation inconsistencies and rankings, but could cause dupes to be created as well.

    I'm not sure if there is a workable strategy. Hopefully Darren or one of the other citation pros will see this tomorrow.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  4. #4
    Member Since
    Oct 2012
    Location
    Pittsburgh, PA
    Posts
    954
    Thanks (Received)
    6
    Likes (Received)
    13

    Re: Phone Consistency across citations/aggregators

    Jim,

    I think the problems that will come from phone# inconsistencies far outweigh the benefits of tracking which directories are getting you phone calls. These days I believe a majority of phone calls will come directly from the website or their Google listing. Yellowpages gets a fraction of the traffic, Yelp still ranks well, but at the end of the day I'm not sure how many people are actively using some of the 2nd tier directory sites.


    Name:  mikeramsey-citation errors.JPG
Views: 87
Size:  39.0 KB

    This slide was taken from Mike Ramsey's MozCon presentation (go to moz.com/mozcon#agenda to find the complete pdf), and it shows the businesses listed in the top 3 positions had less inconsistencies/errors with their NAP.

    So... I guess the question you bring back to the client is whether they want to track irrelevance for the sake of collecting data, or whether they want to rank well locally and dominate the market.

    Use 1 phone number - their main & real business number.
    My rarely updated website (I should fix that) - https://www.ericrohrback.com
    Follow me on Twitter
    Want to talk? Book time with me here

  5. #5
    Member Since
    Jul 2012
    Location
    South Orange County, California
    Posts
    133
    Thanks (Received)
    0
    Likes (Received)
    3

    Re: Phone Consistency across citations/aggregators

    Thanks Linda,
    Could cause dupes, ahhhh Yeah! So many that my head is spinning. Dupe G+ Pages too.

  6. #6
    Member Since
    Jul 2012
    Location
    North Attleboro, MA
    Posts
    1,110
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: Phone Consistency across citations/aggregators

    @Jim

    I'll echo what everyone else has wisely said. The only thing that multiple phone numbers will tell your client about his marketing efforts is that his local rankings will suck.

    The only exception worth considering is using a "phone extension" in AdWords. Those numbers don't get scraped.

Similar Threads

  1. Replies: 3
    Last Post: 07-17-2013, 01:11 PM
  2. Replies: 12
    Last Post: 03-28-2013, 01:16 PM
  3. Google: NAME Consistency EVEN ON PHONE Important + Other Warnings for SMBs
    By Linda Buquet in forum Google Local IMPORTANT
    Replies: 20
    Last Post: 02-24-2013, 07:02 PM
  4. Replies: 4
    Last Post: 11-15-2012, 02:07 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •