Michael Cottam, an SEO consultant, discusses what Panda measures and offers some ideas on what we can do to improve.

Real-World Panda Optimization - Whiteboard Friday

The Panda algorithm looks for high-quality content, but what exactly is it looking for, how is it finding what it deems to be high-quality, and—perhaps most pressingly—what in the world can we do to befriend the bear?
In today's Whiteboard Friday, Michael Cottam explains what these things are, and more importantly, what we can do to be sure we get the nod from this particular bear.