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  1. #1
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    Google now summing up reviews in its own words?

    Hi all,

    I may be late to the game on this one, but I just noticed: Besides the now-elderly "Review Summary" features including rating distribution, average rating and "People talk about" list of keywords, Google appears to be adding its own stylized narrative summation of a business's reviews, like:

    Long happy hours lure locals to this cozy lounge with sofas, TVs, drink specials & a relaxed vibe. - Google
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    I'm curious what others are seeing and whether anyone thinks it's a meaningful update. I haven't seen it written about here or on Mike Blumenthal's blog, but maybe it's old news and I just missed it

    Cheers,
    Jon
    Jon Hall | Founder of Grade.us, White-label Review Management for Marketers, SEOs and Agencies | Author of The Marketer's Guide to Customer Reviews

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  3. #2
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    Re: Google now summing up reviews in its own words?

    Thanks for sharing Jon! Pretty sure that's new news.

    I found the listing and scanned the reviews.

    At 1st I assumed they were just quoting one of the reviews. But it almost looks like they took parts of several and re-wrote into a Google style sentiment analysis.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  4. #3
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    Re: Google now summing up reviews in its own words?

    @Jon

    Good find, but those Google op-eds have been around for a while. But they're not too common, and they seem to be a holdover from Zagat ratings. I've only seen them for food-related businesses.

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    Re: Google now summing up reviews in its own words?

    Thanks, Phil. I thought there was something vaguely Zagat about that summary Maybe it's not alogrithmic (a la Summly, Narrative Science, etc.) after all!
    Jon Hall | Founder of Grade.us, White-label Review Management for Marketers, SEOs and Agencies | Author of The Marketer's Guide to Customer Reviews

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    Re: Google now summing up reviews in its own words?

    Hi,

    I wanted bump this thread up because in light of the recent removal of the carousel and introduction of the new 3 pack, it appears this "review summary" is gaining prominence and may be more important as that is what google is showing in the new local results. So I am wondering if anyone has had any success in determining where Google is getting this from (writing on their own or sourcing from somewhere else) and how a business could go about trying to influence Google to include a summary on their business. It would seem that a business that does not have a nice summary could suffer from a lower CTR than its similarly positioned competitors.

    Thanks
    Casey

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    Re: Google now summing up reviews in its own words?

    Hi Casey,

    Glad you bumped this because I have new info to share. I discovered this a couple months ago but have only posted the link a couple times.

    Google now in some cases actually writes their own editorial summary.

    This Google help doc explains how all the various snippets are generated.

    Short business descriptions on Google

    Editorial summaries are short descriptions compiled by experienced editorial writers designed to give Google users a quick snapshot of popular businesses. These summaries are phrases or sentences (such as the example on the map above: “Southwestern fare in a modern setting”), which you will often see when you click the business on Maps.

    Editorial summaries show on the map or alongside review and rating information, such as in the “review summary” section.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  8. #7
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    Re: Google now summing up reviews in its own words?

    Thanks Linda...very useful!

    I dont suppose you have any insight into how Google decides which businesses they will write an editorial summary on?

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