Event Marketing for Local SEO has tons of advantages.

Casey Meraz hits another one out of the park over at Moz.

Local Event Marketing: Earn Links, Build Citations, Get Reviews, Increase Foot Traffic, and Win at Local SEO - Moz (Just a snippet - so click the link to read full post.)

The recent Google Pigeon update that affected local search was just another example of why marketer's should never put all of their eggs in one basket.

Online marketing has been rapidly evolving over the years and a major paradigm shift has happened which has caused marketers to stop building links and start thinking of how to earn them. In this blog post I am going to cover an actionable strategy that any business can use to build citations, earn links, get positive reviews, and increase foot traffic to your brick and mortar location via event marketing.
If you like that one, here are a couple other posts I've written about event marketing.

Out-of-the-Box Local Marketing - 4 Ways to Use Meetup for Links, Citations, Customers

Local Search Citations & Links Via Event Marketing

Have you guys ever tried event marketing???