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  1. #1
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    Exclamation New Powerhouse Group Trying to Kill Google Local 7 Pack

    Powerhouse companies Yelp & TripAdvisor team up in new initiative to kill Google Local as we know it!

    No doubt you guys are aware of the group "Fair Search" and have seen news articles about how the European Commission is trying to change the way Google does business. You may be aware that some of those efforts and the competitive concerns focus on Google Local.

    Well there is a new group called Focus on the User that has Google Local results in their cross hairs.
    In fact as you can see by their logo - killing Google Local is their prime focus!


    (Red X Added by Me)

    Focus


    The group is comprised of Yelp, TripAdvisor, Consumer Watchdog, Fight for the Future, Jameda, and HolidayCheck. Their thrust is that Google goes against its own "good for the user" algo by showing local pinned 7 pack results. (Which they refer to as G+ results.) These companies are pushing for Google to face punishment for these "unnatural" G+ results, and they are trying to force Google to change the algorithm.


    Here is their video and below is my heated argument.



    Here are my thoughts on the matter.

    1) Companies like Yelp and TripAdvisor are directories and they are fighting for directories.
    Why can't Google have it's own local directory too?

    2) Google does not poke it's nose in Yelp's business telling them how they should display results. Yelp is pretty big and powerful in the space. Do you see Google telling Yelp, you are too powerful and all your results are Yelp results - you need to include some Google results in your search results too? (I know that's a little far fetched and the argument is that Google is the world's largest search engine - BUT Yelp is powerful in the local space too and no one is telling them how display their results or how to run their business.)

    3) BIGGIE - These ARE algo based results, as we all know. They aren't just straight G+ results, as these companies make it sound. Google is not featuring it's own G+ listings in search. It is featuring the business websites, with some of the added G+ info. In fact most of us think if anything G+ is downplayed too much in the current display. But the fact is that to a large degree this IS the organic algo at work trying to deliver the best web sites in the results. The display just includes the local info like reviews and location from Google+.

    I'm pretty hot under the collar about this one!
    What do you think???


    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  2. #2
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    Re: New Powerhouse Group Trying to Kill Google Local 7 Pack

    1.) Why is this just focused on Google? Aren't there some other search engines out there that display their local results?! At least these business listings on Google are free to business owners and give them a chance at the first page.

    2.) In my opinion, if they were passionate about the User they would spend more energy focusing on what they can control or even CREATE (like Google did and continues to do) that "Focuses on the User". Maybe b/c it's easier said, in a 3 minute video, than done.

    "Promote what you love, don't bash what you hate." When it comes to Local, I've learned, through this forum, that it's better to focus more on what I can do right (and share that information) rather than what I feel like Google can do better.

    3.) Linda nailed the rest. I'd like to see Yelp include some G+ listings in their directory since they frequent the SERP's more often than not. That should be about a 1 minute video, maybe.
    Amber Robinson on G+

  3. #3
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    Re: New Powerhouse Group Trying to Kill Google Local 7 Pack

    My first thought is that our opinion really doesn't matter. Search is a multi billion dollar industry and other companies will try and posture for more share. They will do this by using the courts trying to break the virtual monopoly that google is enjoying at this point.

    examples through history, Standard Oil, Att, and microsoft have been targets when they consumed to much of the share of an industry.

    This being said, search will continue to change as we know it. I believe that in 5 years what you see when you search and the way results are displayed will be drastically different.

    My recommendation. You should hedge your bets and continue to put effort in the most popular directories to rank higher in them. This will serve two purposes, first it should help the existing local ranking you are working on and it will help if some pigeon craps on you (Like it did me) and only leaves a yelp directory listing as your sole exposure in google.

  4. #4
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    14567 Big Basin Way, Ste. C1, Saratoga, CA, 408-647-2327
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    Re: New Powerhouse Group Trying to Kill Google Local 7 Pack

    I'm confused. These days perform any local search and you'll see Yelp and other directories taking over the first page and pushing down the local listings. I have a completely opposite gripe with Google, my thinking being, if I wanted to search in a directory I'd go there and do it. I'd prefer they show me what their algorithms detect to be the most relevant individual results instead, so I don't have to weed through those directories whose search algorithms aren't anywhere near as complex and accurate.
    Kathy Long, Conversion Specialist, SEO, and Web Developer at Kat & Mouse Co.
    Follow me on Twitter | Circle me in G+ | Let's chat in Facebook

  5. #5
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    Re: New Powerhouse Group Trying to Kill Google Local 7 Pack

    Time and time again I hear people referring to business/map listings and the knowledge graph as Google+ pages. Yes, they interact with Google+ but nowadays, it takes a bit of clicks to get to Google+ from search and maps.

    I think there's still a bit of confusion as to what is what..and of course using the correct vocabulary is essential to understanding.

    Looks like Pigeon is ruffling peoples feathers.
    Louis Nava :: Google Maps Street View | San Diego 360 Tours |
    Increase Visibility and Trust with Google Maps Street View for Business

  6. #6
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    Re: New Powerhouse Group Trying to Kill Google Local 7 Pack

    Quote Originally Posted by katandmouse View Post
    I'm confused. These days perform any local search and you'll see Yelp and other directories taking over the first page and pushing down the local listings. I have a completely opposite gripe with Google, my thinking being, if I wanted to search in a directory I'd go there and do it. I'd prefer they show me what their algorithms detect to be the most relevant individual results instead, so I don't have to weed through those directories whose search algorithms aren't anywhere near as complex and accurate.
    I think what will happen is that Google search will end up being like a magazine. You have to turn a bunch of pages to get to the real information. I find myself doing that now when I am looking for certain topics. For some reason, I am trusting page 2 and 3 more than page 1.

  7. #7
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    Re: New Powerhouse Group Trying to Kill Google Local 7 Pack

    Quote Originally Posted by bczubiak View Post
    I think what will happen is that Google search will end up being like a magazine. You have to turn a bunch of pages to get to the real information. I find myself doing that now when I am looking for certain topics. For some reason, I am trusting page 2 and 3 more than page 1.

    If this happens it will be short lived. People are too hasty to look through pages of results to find what they are looking for. Google has only garnered its dominance by being able to figure out what people are looking for and giving it to them. If you have to sift through that much information then your preference in search engines will change to bing or yahoo.

    Google take note, I believe that you accomplished the goal of giving searchers revelent information much better before pigeon. In my honest opinion this change has lowered your value as a search engine and has opened a window for others to gain market share.

  8. #8
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    Re: New Powerhouse Group Trying to Kill Google Local 7 Pack

    I think it was better before pigeon too. Page 1 is starting to look like a bunch of adds. Those Whitepages, Yelp, and Yellowpage results are creeping in slowly but surely taking away the nice organics. Also, I really hate it when I click on a listing in the 7 or 3 pack and it takes me to a Google Plus Page.

  9. #9
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    Re: New Powerhouse Group Trying to Kill Google Local 7 Pack

    I'm right with there with you all! Thanks for weighing in!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  10. #10
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    Re: New Powerhouse Group Trying to Kill Google Local 7 Pack

    Isn't yelp as big as it is in part due to google?

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