How do you write compelling content for a tree stump removal company or a worse yet a funeral home? We have to admit there are many local business niches that are on the boring side - or in the case of funeral homes, are downright hard to develop content for.

Dan Brotzel just wrote a good post over at eConsultancy that shows some great examples. So if you have clients in boring industries and need a little inspiration, head over.

Six examples of interesting content from Ďboringí businesses | Econsultancy
(Just a snippet - so click the link to read full post.)

Itís easy enough to create amazing content if youíre ASOS or Red Bull or LEGO. But what if youíre a dentist or a funeral provider or you sell Hoover spare parts for a living?

In the world of content marketing, Ďboring contentí seems almost to have become a genre in its own right.

Second, your businessís content isnít boring if itís telling your users what they need to know in a generous, informed and editorially approachable way.

And third, constraints and challenges are grist to the content marketerís mill Ė cause for creativity, not complaint.

So with that in mind, Iíve been doing a bit of digging for examples of less-than-obviously sexy businesses whoíve come up with marketable content thatís well worth engaging with.
Do you have clients in boring industries?
Any other ideas to share?