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  1. #1
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    Simple Ways to Show Potential Clients Why Local SEO Is Important

    Simple Math To Show Potential Clients Why Local SEO Is Important

    With some simple back-of-the-napkin math, you can quickly demonstrate the importance of Local SEO to potential clients.

    If you provide Local SEO to small businesses, many times youíll find yourself trying to explain exactly why your services are important.

    Many small business owners donít understand why their website doesnít show up at the top of Google search results, and as soon as you start explaining algorithms, keywords and links, their eyes glaze over.
    Head over to read the rest. Nice simple concept. Thanks Greg!

    I bolded that last paragraph cuz it's so true.

    OK fess up! How many here have made a prospect's eyes glaze over???

    Bamboozle them with your brilliance? Wow them with your knowledge of the algo?

    Sometimes simple is better!

    If you are new here, you know I often use a really good puzzle analogy to illustrate who gets to rank on top in a particular market.

    Here it is, illustrated and with lots of wording you can use.

    The Local Search Puzzle - Illustrated

    In fact I think Greg's concept and mine would play nicely together.

    What do you think???

    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  2. #2
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    Re: Simple Ways to Show Potential Clients Why Local SEO Is Important

    Tony Dimmock just made a really good comment at the new Google+ Community.
    Wanted to share it here too:

    Local Search Pros - Consultant's Corner
    Tony said:


    My approach with small, local business owners is to ask them how they normally find local information on Google and confirm that most people search in just the same way

    I also educate them on how to change search settings for "search history", "location" and "incognito browsing" so they understand how Google alters results pages.

    The more I help them "get it" (in the most basic, simple ways) the more they understand the value of what I can bring to their business by helping their website be found when people search just like them.

    This approach almost never gets objections as they're using themselves as an example 
    Great points all. Thanks Tony!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  3. #3
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    Re: Simple Ways to Show Potential Clients Why Local SEO Is Important

    You're more than welcome Linda! Looking forward to sharing my experience of Local Search in your forum too

  4. #4
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    Re: Simple Ways to Show Potential Clients Why Local SEO Is Important

    Hey Tony, glad you joined the forum too. Welcome and we look forward to your participation!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

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