If you run big chains or franchises for local search, here's a great post from Search Engine Land. Just shared on G+ and the Community so wanted to share here too.



Snippet from the post... Click link above to read the whole thing

Search marketing for a local business is tough ó but those of us helping businesses with hundreds, sometimes thousands, of locations know it is a completely different ballgame. Itís a challenge to get one business in one location to rank, much less hundreds of locations spread across thousands of miles.

This article is meant to serve as a guide for those performing enterprise local search. While many of the tips herein relate to any multi-location business, these tips are specifically tailored for enterprise-sized businesses and corporations with 50-1,000+ locations.