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  1. #1
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    NAP Questions for Multi-Location Business

    Hi Linda


    I have a hairdressing client who has 3 salons in 3 different parts of Greater London - Putney, Earlsfield and Southfields. They have one website with a separate contact page for each of the 3 salons. All 3 salon phone numbers are in a graphic at the top of each page on the website. The have a Google Places page for each salon. In this situation would you recommend the URL added to each of the Google Places pages be the full URL of the relevant salon contact page eg
    Places Page 1: examplesalon.com/putney
    Places Page 2: examplesalon.com/earlsfield
    Places Page 3: examplesalon.com/southfields


    In addition to this, one of the salons is also the head office so it would make sense to have this salon NAP in the footer of all of the other website pages (excluding the contact pages of the other 2 salons)?


    Thanks in advance!

    Matt
    Last edited by Linda Buquet; 02-05-2013 at 09:57 AM. Reason: Moved to own thread

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  3. #2
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    Re: NAP Questions for Multi-Location Business

    Hey Matt, your post was buried at the bottom of this long thread:
    http://localsearchforum.catalystemar...s-company.html

    So I moved it to your own thread so it would not get confusing and take the other person's post off-topic.

    I'm buried right now but will come back to reply when I can.
    Other members will probably jump in to help in the meantime.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  4. #3
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    Re: NAP Questions for Multi-Location Business

    I long ago wondered if having multiple domain names would be a good solution for something like this, but I have never found a clear answer.

    What if Matt had 2 extra domains and each one pointed to the coresponding contact page?

  5. #4
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    Re: NAP Questions for Multi-Location Business

    Quote Originally Posted by Cleaner44 View Post
    I long ago wondered if having multiple domain names would be a good solution for something like this, but I have never found a clear answer.

    What if Matt had 2 extra domains and each one pointed to the coresponding contact page?
    No I don't recommend multiple domains. Just splits up your efforts, authority and backlink profile. Best to build one strong domain with location pages IMO.

    Matt sorry I missed getting back to this post.

    Here is my best advice. I just added a little more detail to it about how to link from G+ L page.

    http://localsearchforum.catalystemar....html#post7758
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  6. #5
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    Re: NAP Questions for Multi-Location Business

    Yup, as said stick with 1 domain and make it strong.

    For the main office location link the Google listing to the main domain - no subpage.

    For the other two locations have the Google listing link to a subpage such as domain.com/city

    Be sure to use a separate phone number for each location and of course a different address. And be sure to keep stuff organized and avoid any confusion when creating listings online.

    Make sure the phone number and address are in crawlable text on each of the corresponding pages - not images as you stated the phone numbers were.

    Have content, images, and the target ranking city on each page that is linked to a google listing. Also linking to the corresponding Google listing with a map, 'location & directions' or 'read our reviews' link on each of the pages can be helpful.
    Put the target city in the title of each corresponding page.

  7. #6
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    Re: NAP Questions for Multi-Location Business

    Thank you everyone for your help! Can all 3 Pages be claimed from the same Google+ account or is it better to set up a separate Google+ account for each salon?

  8. #7
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    Re: NAP Questions for Multi-Location Business

    Multiple locations? One word, sub-domains. Forget directories or additional pages.

    Why I don't see all the "experts" not pointing any fingers here taking advantage of the power of sub domains is way beyond me. I use them exclusively with local clients, zero problems, and ranking is so easy its not funny.

  9. #8
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    Re: NAP Questions for Multi-Location Business

    Quote Originally Posted by Russ View Post
    Why I don't see all the "experts" not pointing any fingers here taking advantage of the power of sub domains is way beyond me. I use them exclusively with local clients, zero problems, and ranking is so easy its not funny.
    Because "some" experts don't share the really good tips publicly.

    WHY? Because once all the spammers and scammers find out,
    then it gets abused and one of 3 things happen.


    1) If everyone starts doing it, then YOUR clients no longer stand out and it loses effectiveness.

    2) Google finds out and shuts the door so it no longer works as a special ranking factor.

    3) Google down the road changes rules and says it's not allowed or bans for doing it, then "experts" have lots of mad folks saying "why did you tell me to do that?"

    So I save tips like that for my Advanced Local SEO training and only explain how it works and cases where I've seen it be affective and suggest folks "MAY" want to test it. The really sharp more aggressive ones probably do test it and probably find out how well it can work!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  10. #9
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    Re: NAP Questions for Multi-Location Business

    Quote Originally Posted by Russ View Post
    Multiple locations? One word, sub-domains. Forget directories or additional pages.

    Why I don't see all the "experts" not pointing any fingers here taking advantage of the power of sub domains is way beyond me. I use them exclusively with local clients, zero problems, and ranking is so easy its not funny.
    How do you streamline your optimization efforts with subdomains being as though they are treated as separate websites? I can see how a subdomain would work for targeting a geographical area vs an additional city but I am struggling to see the benefits of subdomains for a different town. Would you mind elaborating on this a little?

    For some SMB, they have enough trouble handling day to day operations including their own website nevertheless multiple websites. For the sake of optimization efforts, I could never justify recommending a subdomain over a subdirectory and making one huge, awesome, kick ass resource. Unless they had the time/resources/knowledge to optimize on their own or money to pay for optimization. Of course, this does not mean it's the right answer...lol I am certainly open to further understanding this concept

    The only benefit I have ever found subdomains to provide was backlinking benefits but Google isn't a dumb as they used to be. And frankly, the subdomains usually needed so much work to pass any benefits along to begin with.

  11. #10
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    Re: NAP Questions for Multi-Location Business

    I know someone, a member here, who has a G+ L course they sold that recommended subdomains and he says they rank really high.

    I always recommend in my Advanced On-site Local SEO course that pros should test it.

    ONE POSSIBLY BIG BENEFIT...

    You know how Google still loved EMDs for local? You know how in competitive markets,
    usually the 1st 1 - 3 spots are locked in due to having an EMD?

    Well if you hang a page like this: site.com/dallas-dentist.html
    The G+ L page displays the URL as site.com

    But if you hang a SUBDOMAIN like dallas-dentist.site.com
    The G+ Local page displays the URL as dallas-dentist.site.com
    So the city/KW show right in the URL.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

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