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  1. #1
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    Question Will New gTLD Domains Like .dentist Boost SEO Rankings???

    Cody, one of our members brought up some interesting research he did on the new top level, industry specific domains that are coming out like; .attorney, .dentist, .florist, .builder, etc.

    Now Matt Cutts debunked the misconception that there will be any sort of boost in rankings based on the keywords of the new extensions.

    But Matt Cutts has also said EMDs are being devalued, however we know for a fact, in local search at least, EMDs rock! (Assuming good content, SEO and other factors are equal.)

    SEO Study: New gTLD Domains DO Boost SEO Rankings
    (Just a snippet - so click the link to read full post.)

    Perhaps the most significant impact of the new gTLDs will be the way in which they effect Search Engine Optimization. Keywords are the lifeblood of search engines, which is why businesses have spent thousands, sometimes even millions, buying Exact Match Domains (EMD) in the original TLDs. So when news broke that thousands of keyword gTLDs were being released, discussion and debate erupted among SEOs and Internet Marketers everywhere.

    On one hand is the belief that using a .Com, .Net or .Org is preferable for ranking well in search engines because they are “more trusted” and make up the majority of active websites today. Then on the other hand is the belief that using a new gTLD with a rich keyword will give you a boost in the search engines as if it were a .Com EMD. Essentially it’s a question of whether you should use gTLD or TLD (e.g. LawnServices.com vs. Lawn.Services) and how each will be weighted by Google’s search engine.

    The new gTLDs will soon enough be available in almost every valuable keyword, covering every market or category of interest and then some. For Google, a company that’s mission statement reads “Google’s mission is to organize the world’s information and make it universally accessible and useful,” there is no better way to organize relevant and useful information about a topic than to have that topic explicitly stated in the name. To completely ignore a shift this large in the landscape of the internet would be ludicrous.

    Only time will tell if they become adopted widespread like the original TLDs, or if Google will adjust the algorithm to favor or disfavor the new gTLDs, but in the meantime it appears there is SEO value to be realized by early adopters.
    So head over to Cody's post and read some of the research.

    The gTLD sites he mentions are not really local. BUT we know Google loves EMDs for local. If atlantadentist.com is taken - would atlanta.dentist rank just as well???

    And what about a Dentist who's practice name is John Santos DDs and current domain is drsantos . com. He could score drsantos . dentist. Would he rank any higher do you think?

    And the main point he makes to me is how Google bolds the words that are searched to show relevance to the query. Check this example.

    Bellevue Dentist. That pack is filled with PMDs (Partial Match Domains). 6 out of the 7 have Bellevue in the domain. But none have Dentist in domain too. Wonder how bellevue.dentist would rank if it was as well optimized as the others???

    Here are some of the new Generic Top-Level Domains that have been released so far.

    Now this is all just what if... I'm not saying run out and buy one of these bad boys...
    Not even really saying I agree... Just wondering...

    What do you think?

    Have you seen any of these new gTLDs ranking in the pack or local organic???


    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  2. #2
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    Re: Will New gTLD Domains Like .dentist Boost SEO Rankings???

    Way too early to tell, but I don't think this will be the magic pill to rankings.

    Most of the time when new .whatever became available there is a rush to acquire this new online real estate. I would expect Google to "sandbox" all gTLD's for a period of time.

    What the study is showing now may be happening because of that lovely little flying rat not being able to figure out where to land.

  3. #3
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    Re: Will New gTLD Domains Like .dentist Boost SEO Rankings???

    This is very interesting if you can finagle an EMD with the domain name and TLD. It does sound like it might be something that could work in the short-term, but is it something to think of for new local businesses? And if the EMD aspect with these TLD's are negated by an algo update, would it help even less than a traditional TLD? That would be the question, imo.

    Just looked up the availability of one and it is $40??? Not sure if this is something worth pursuing but some ideas are popping in my head.

  4. #4
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    Re: Will New gTLD Domains Like .dentist Boost SEO Rankings???

    Quote Originally Posted by Howell View Post
    Way too early to tell, but I don't think this will be the magic pill to rankings.

    Most of the time when new .whatever became available there is a rush to acquire this new online real estate. I would expect Google to "sandbox" all gTLD's for a period of time.

    What the study is showing now may be happening because of that lovely little flying rat not being able to figure out where to land.
    Haha Howell - bolded that last part because it made me smile!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  5. #5
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    Re: Will New gTLD Domains Like .dentist Boost SEO Rankings???

    I don't think there will be a "boost" in rankings. I think in most cases these will be treated similarly to traditional TLDs. And if there's a benefit to an EMD or PMD then that will extend to the new TLDs as well. Of course, that could likely lead to Google pulling back on EMDs if in fact there's a huge spammy influx.

    I also think that some of these are going to be more abused than others. I just can't see any legitimate business buying a .ninja domain (well, I guess if they sell throwing stars then sure).

    On the flip side, some of these have some additional hoops that you have to go through in order to register. And for those, I actually do see a rankings boost since those hoops might equal additional trust in Google's eyes.


    Lloyd Silver
    Cairn Marketing

  6. #6
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    Re: Will New gTLD Domains Like .dentist Boost SEO Rankings???

    Quote Originally Posted by Lloyd Silver View Post
    I don't think there will be a "boost" in rankings. I think in most cases these will be treated similarly to traditional TLDs. And if there's a benefit to an EMD or PMD then that will extend to the new TLDs as well. Of course, that could likely lead to Google pulling back on EMDs if in fact there's a huge spammy influx.

    I also think that some of these are going to be more abused than others. I just can't see any legitimate business buying a .ninja domain (well, I guess if they sell throwing stars then sure).

    On the flip side, some of these have some additional hoops that you have to go through in order to register. And for those, I actually do see a rankings boost since those hoops might equal additional trust in Google's eyes.
    This is actually something I've been borderline obsessing over since well before getting the idea for this post.

    The reason I refrained was because I didnt want to put a spotlight on my direct competition, but here goes.

    .Pro domains, which aren't really "new", might be a lot more valuable than everyone thinks.

    Owning an agency in Houston, I've always kept an eye on the top rankings for Houston seo related keywords. And what has amazed me, even through all of the recent updates, is the SERPs for houstonseo.pro.

    The website is relatively new, and has dominated for tons of keywords since it first appeared. The domains metrics are far inferior to the websites it out ranks or rivals, the content has always been thin and almost spammy, and it only has a few backinks from mostly generic guest posts.

    When digging a bit deeper I even got a little irritated because .Pro are "exclusive" and require an application and approval process to register. This guy, however, doesn't even live in Houston and owns other similar domains like Denverseo.pro.

    Luckily ranking for these keywords plays a tiny role in gaining new clients, so it's not too important, but it's still raised a lot of questions.

    I tried to find support for .pro carrying some extra weight, but didn't see anything else like it. Mostly because there aren't ether many businesses using the extension, but there definitely seems to be something there..

  7. #7
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    Re: Will New gTLD Domains Like .dentist Boost SEO Rankings???

    I'll be darn, you are right Cody.

    For "Houston SEO " houstonseo . pro ranks B right under seohouston . com

    And for "SEO Houston" there is no pack but he ranks #2 orgainic right under same site above.

    Interesting to be able to hear the back story on that one.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  8. #8
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    Re: Will New gTLD Domains Like .dentist Boost SEO Rankings???

    What is interesting to me also is the pricing. I see a .healthcare domain running for $144! Not your usual pricing for domains...

  9. #9
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    Re: Will New gTLD Domains Like .dentist Boost SEO Rankings???

    I checked the cost to pre-register cosmetic.dentist and it was $6,000!!!

    I can't remember now, checked some others too. Most were 6,000 but one - I think maybe altantacosmetic.dentist was only 1,000.

    Don't think I'll reg any at that price to try to resell...
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  10. #10
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    Re: Will New gTLD Domains Like .dentist Boost SEO Rankings???

    So the actual domain name in addition to the TLD affects pricing? hmm....

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