Want a big free ad in Google? If you are triggering the Knowledge Panel, you already have one. Here is how to make the post of it, from Mike Blumenthal.

8 Tips to Optimize Your Local Knowledge Panel in Google Search - Local University

On branded searches in local (i.e. searches made on your company name), Google frequently offers up much of the area above the fold with information about your business. This is particularly true when Google shows the Local Knowledge Panel. It is an incredible opportunity to showcase your business. Here are 8 tips that can help you take advantage of the opportunity.
Any other tips or ideas?