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    Matt Cutts and Othar Hansson on How to Establish Authorship

    Matt Cutts and Othar Hansson on How to Establish Authorship
    by Michelle Stinson Ross, Search Engine Journal
    February 6, 2013

    Have you ever noticed that some search results show up with a smiling face included?

    Name:  Matt-Cutts-author-attribution.jpg
Views: 139
Size:  26.6 KB
    Like this one for Matt Cutts.

    This is the Google Authorship markup at work. And itís not just for Matt Cutts. If you contribute written content to an online publication, your smile can show up in search for your work, just like a Google Rock Star.

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    Re: Matt Cutts and Othar Hansson on How to Establish Authorship

    Thanks so much David.

    I just added a link to this in the big Authorship post I just did yesterday because this looks like another good resource! Anyone interested in Author markup the below is a MUST read!

    Critical 4 Local - Author Rank, Publisher & Author Markup - What you NEED to Know
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

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    Re: Matt Cutts and Othar Hansson on How to Establish Authorship

    Thanks for providing the video David.

    Myself, Phil and Travis had a few discussions about Authorship (for local businesses) in January: aka: The best way for a local business to "activate" authorship when they don't have a blog.

    I'm planning a blog post at some point on the matter, but for now here is my recommendation (for small local businesses):

    Have a read of Yoast's Thread:

    rel="author" and rel="me" in WP and other platforms

    --------Scroll down to "Update: the simpler method"...

    ---Watch that video below it as well for instructions:



    Top Tip: Put the code "+ Name" in the footer so that it's on every page.
    Nicholas Pratt | Director | Add me on Google+
    SEO Spark



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    Re: Matt Cutts and Othar Hansson on How to Establish Authorship

    I've got a bit of an update on all this "authorship" stuff (which I briefly explained above).

    I've just published a new Blog post that covers implementing authorship, as well as lots of other ways that your Google+ Profile can assist with Local SEO:

    How to Use Google+ For Local SEO

    Hope it's helpful!
    Nicholas Pratt | Director | Add me on Google+
    SEO Spark



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