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    Exclamation Local Search Ranking Factors Webinar w/ David Mihm, Andrew Shotland, Matthew Hunt

    RankingFactors11.19

    Local Search Ranking Factors - Discussion & Debate

    On November 19th, 2014 we will be joined by 3 of the brightest minds in Local Search to review and debate the most important factors that influence local search results.

    Expert Panelists

    We will be joined by the following panelists, experts who have their fingers firmly on the pulse of local search:


    David Mihm, Andrew Shotland & Matthew HuntDavid Mihm

    David is a highly regarded local search expert & Director of Local Search Strategy at Moz.com. Prior to this, David ran getlisted.org. In addition to being a founding member of LocalU, David is also the curator of the widely consulted Local Search Ranking Factors Survey – which has obvious relevance for this webinar! 
    Follow David on Twitter & G+.



    Andrew Shotland

    As a former head of business development for InsiderPages, Andrew is the owner of Local SEO Guide where he provides clients with SEO and SEM consulting services. Andrew also joined us on the last webinar, and we’re delighted to have him back as his knowledge of local search can’t be rivalled by many.
    Follow Andrew on Twitter & G+.



    Matthew Hunt

    Matthew ran Small Business Online Coach before completing a merger to now become COO at Powered by Search. As an entrepreneur, growth hacker, and self-confessed internet marketing addict, Matthew has a proven record of implementing local search marketing strategies for small businesses.
    Follow Matthew on Twitter & G+.

    Presenter and Q & A Chat Support:

    - Myles Anderson (BrightLocal.com)
    - Linda Buquet (Localsearchforum.com)
    - Colan Nielsen (Imprezziomarketing.com)

    THANKS FOR ATTENDING! And thanks to our insightful speakers for a very educational and entertaining event!

    Here is the video and at the bottom of this post I'm adding the POLL result slides too.


    WEBINAR VIDEO RECORDING




    WEBINAR Q & A LOG

    Here is the link to the EXTENSIVE Ranking Factors Q&A chat log which is way too long to post in this thread. In fact there were so many great questions and the post is so long, it kept making the forum time-out.

    PLEASE ASK Qs WE COULD NOT GET TO BELOW! Colan and I were typing as fast as we could but there were so many Qs we could not get to.


    SLIDE DECK




    POLL RESULTS

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    Name:  RankingPoll 2.jpg
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    Name:  RankingPoll 3.jpg
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    About InsideLocal Webinar Series: BrightLocal & the Local Search Forum have teamed up to deliver an exciting series of local search focused webinars. The ‘InsideLocal’ webinar series explores the most important, most topical & most exciting areas of local search marketing.

    If you were there, what did you think?

    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".
    Advanced reply Reply  

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  3. #2
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    Re: Local Search Ranking Factors Webinar w/ David Mihm, Andrew Shotland, Matthew Hunt

    I'll be offline today and part of tomorrow. (New grand baby coming today YAY!)

    So wanted to bump this before I leave and remind everyone to get registered if you have not already.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".
    Advanced reply Reply  

  4. #3
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    Re: Local Search Ranking Factors Webinar w/ David Mihm, Andrew Shotland, Matthew Hunt

    Thanks Linda!
    Colan Nielsen l GMB Top Contributor
    Vice President, Local Search at Sterling Sky
    Connect on Google + and Twitter
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    Re: Local Search Ranking Factors Webinar w/ David Mihm, Andrew Shotland, Matthew Hunt

    looking forward to seeing this one
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    Re: Local Search Ranking Factors Webinar w/ David Mihm, Andrew Shotland, Matthew Hunt

    See ya'll in 35 minutes. This should be a great one!

    Be there or be square!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".
    Advanced reply Reply  

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    Re: Local Search Ranking Factors Webinar w/ David Mihm, Andrew Shotland, Matthew Hunt

    THANKS FOR ATTENDING!

    GOT QUESTIONS???


    Please post questions we could not get to below. We were swamped with Qs and Colan and I could not quite keep up with them. If longer and more complicated issue, please start a new thread in the appropriate forum.

    If you need help with a specific listing please post down in help and support.

    HUGE THANKS TO OUR SPEAKERS!

    And thanks to Colan for helping me in QA and to Myles and Ross for coordinating/hosting!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".
    Advanced reply Reply  

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    Re: Local Search Ranking Factors Webinar w/ David Mihm, Andrew Shotland, Matthew Hunt

    Where is the link to the Google hotpot
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    Re: Local Search Ranking Factors Webinar w/ David Mihm, Andrew Shotland, Matthew Hunt

    Hotpot is dead. So funny it was brought up though.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".
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    Question Re: Local Search Ranking Factors Webinar w/ David Mihm, Andrew Shotland, Matthew Hunt

    With the "more reviews" button on the knowledge graph, if the more reviews connect to the wrong business (with a similar name), how can you change this? For example, a franchise with different locations. Example: Sign-A-Rama is my client. They are located in Libertyville, IL. Their reviews on the knowledge graph link to Sign-A-Rama Grayslake even though they have a different name, address, and phone number.
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    Re: Local Search Ranking Factors Webinar w/ David Mihm, Andrew Shotland, Matthew Hunt

    Thanks for posting here and I'm sorry I did not have time to explain during webinar.
    Would have taken too long.

    But in general the knowledge graph problems are tricky. They fall into a neverland somewhere between GMB and organic. The search brings up the organic result and then it tries to find the correct GMB data.

    But the matching algo that pulls all the data from GMB and matches it up with the organic result I believe is more on the organic side of the house and sometimes it gets mixed up. And that matching algo is a black box. No one quite understands how it works.

    I believe all you can do is try your best to be sure the data is clean and correct. I don't know of any way to even change or report a problem with the knowledge panel.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".
    Advanced reply Reply  

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