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  1. #1
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    Arrow Clicks Drive Rank, Citations Not as Important? Local Search Track: #stateofsearch

    Here are 3 more great presentations from State of Search this week.

    The 1st two I know are going to be a pretty controversial.

    Darren's sparked this comment to me on G+ yesterday from Matthew Shuey

    "+Linda Buquet what do you think about some of these black hat techniques being allowed by Google for manipulating local search results?

    Now that it's out in the open alot of people will use these techniques to game the system."


    User Behavior and Local Search - Darren Shaw



    I Got 99 Local Search Problems But Citations Aren't One - Dan Leibson



    Going Local with Social - Gyi Tsakalakis


    Again I have not had time to dig into these yet but know they are filled with gold nuggets so can't wait!

    TONS if important info in all these prezos!

    Please share below anything you find that's of interest.


    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

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    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

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  3. #2
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    re: Clicks Drive Rank, Citations Not as Important? Local Search Track: #stateofsearch

    Also see 2 other great #StateofSearch prezos here:

    Pigeon Crap? Who Cares! 2 Google Pigeon Slide Decks from #StateofSearch
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

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    re: Clicks Drive Rank, Citations Not as Important? Local Search Track: #stateofsearch

    Thanks for adding these Linda!

    Darren's presentation is going to generate alot of buzz and will have SEO's squirming. Can't wait to dig into the other presentations later. Seemed to be a good amount of hype surrounding many of the presentations. Looking forward to digging into some of these other slides further.

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    re: Clicks Drive Rank, Citations Not as Important? Local Search Track: #stateofsearch

    Thanks for posting Linda

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    re: Clicks Drive Rank, Citations Not as Important? Local Search Track: #stateofsearch

    Linda, I've heard (read?!) you suggest we record the CID for pages, as they sometimes go astray and that's one way to find them when they do.

    In Dan's presentation, he mentions recording the Xpath for the nap, cat/s and verified. I'm intrigued - what's that about?

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    re: Clicks Drive Rank, Citations Not as Important? Local Search Track: #stateofsearch

    Hi Margaret, sorry not sure about that. Will ask him to come by and explain.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

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    re: Clicks Drive Rank, Citations Not as Important? Local Search Track: #stateofsearch

    OK so yesterday I was just madly playing catch-up after being off for new baby. I quickly searched Twitter and found the 3 decks above and the 2 Pigeon decks I posted in the other thread. Then I just found a companion deck to Darren's above by Phil Rozek that is killer.

    So I guess Darren and Phil spoke at same session and Darren 1st outlined how easy it is to game Google by manufactured clicks, just to prove clicks and other user signals DO improve ranking.

    Then Phil followed up with the presentation below showing WHITE HAT ways to get more clicks and other types of user interaction. So you really need to see this deck and apologies to Phil and readers for missing it yesterday in my rush to get ready for the webinar.

    User Behavior Affects Local Rankings. Now What?



    Then in the comments at Phil's blog post Max Minzer mentioned this HYSTERICAL video about this new clicking service called Byral (viral marketing tool.)


    OMG best video I've seen in awhile. Good one Max!


    Speaking of Max, he's doing a Google Hangout today with Darren on this very topic.

    Behavioral Local Signals w/ Darren Shaw - Max Impact

    "Conversation with +Darren Shaw, Founder of +Whitespark, about effects of behavioral signals in local search: driving directions, click to call, click through rate, etc."

    I'm going to try to be there if I can. But I think baby comes home today, so not sure about timing.

    What did you think about the ideas in Phil's deck???
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  9. #8
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    re: Clicks Drive Rank, Citations Not as Important? Local Search Track: #stateofsearch

    Great find again Linda and thanks for posting it! The video is awesome btw. Can we outsource to get even more clicks?

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    re: Clicks Drive Rank, Citations Not as Important? Local Search Track: #stateofsearch

    The idea was first brought to light during MozCon back in July (like Darren mentioned in his slides) where Rand had us all do the same search and click on the same result. The improvement that site saw was stunning. Jumping from the bottom of the page to the top within hours. We assume Google has some sort of safe-guard against manufactured clicks, but the results definitely challenge that assumption.

    I'm glad Darren did a more in-depth research into this. It shows it might not be a fluke event
    My rarely updated website (I should fix that) - https://www.ericrohrback.com
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    re: Clicks Drive Rank, Citations Not as Important? Local Search Track: #stateofsearch

    @Linda

    Thanks for the post! No apologies necessary: I uploaded my deck 1-2 days after everyone else did

    Funny thing is, Darren and I came up with our topics independently. They just happened to go together.

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