I forgot to share this Guide to Using Call Tracking for Local Search post Mike did last week. Call tracking is such a complicated topic and it comes up often, so wanted to be sure we have Mike's post represented here.

Guide to Using Call Tracking for Local Search
Above is just a snippet - so click the link above to read the full post.

I wanted to circle back to the call tracking issues in local. In my previous post, I wrote a great deal about where it doesn’t work. I also have wanted to cover where and how it does work. It made sense to me to ask someone in the industry to put it together so I asked Mark Sullivan, Director of Analytics, CallRail to write a guest post on the topic. Let me know what you think.
Head over to read the rest, including all the great comments from Mike's readers.