When you start out to Optimize Your Google Plus Local Business Listing, Start with the End in Mind

We know it in our knower, but as marketers it is easy to forget. Every marketing decision is going to cost time and treasure. That time and treasure has many pulls on it, and not just within the marketing department. Any time spent on finding the secrets to ranking on page 1 for Google Places or optimizing the effort on google Plus Local Business is time that could be spent with clients, employees, or, what a concept, family and friends.

So what do we marketers forget? Any serious analysis or review of goals. Most entrepreneurs that I work with don't have clear goals laid out for their personal or business lives.

See it on Scoop.it, via Google Places Optimization & Local SEO News

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