Surefire Social shows a nice infographic that explains the process of taking a national brand to the local market.

Infographic: Here’s How National-to-Local Gets Done

You start with objectives at the national level, learn and tweak based on data feedback on the ground, and just make sure there’s constant and immediate communication between the two sides. The cloud offers the easiest and most flexible way to do that. This cloud layer might be called the “Local Service Layer,” and you can learn more about it in this series from Surefire Social.