Wanted to share a great post David Deering made over at Whitespark yesterday in case anyone missed it.

Why Your Local Business Schema Sucks and How To Make it Better

This article is about how to take that basic, plain Jane markup, and add a few underused properties and types to it to provide even more information to search engines about the business and, in turn, increase the markupís power and SEO value. Letís get started!

One problem that I commonly see with many schema markups is that they use the typical LocalBusiness type. Thereís nothing wrong with that in itself, but it doesnít tell search engines much about what type of business it is or what it does. After all, a local business could describe a store, a plumbing company, a mechanic shop, a bowling alley, and so on.

Since the purpose of using structured data markup is to help search engines better understand your business, the first thing you should do is select the schema type that best describes your business. And there are many to choose from.

Head over to read the rest! David is the leading expert when it comes to schema, so I'd definitely follow his sage advice.

What do you think?
Learn anything new???