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  1. #1
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    Fixing Citations - Questions for Other Consultants

    To this point, I've had luck dealing with clients who don't have a real messy citation profile. A few changes and inconsistencies (2 or 3 different business names, minor address differences across business listing sites) but nothing tragic.

    My questions are:
    - For those citation profiles with a moderate to high # of inconsistencies, how do you charge the client to fix them? What do you consider a low, moderate and high amount of inconsistencies?
    - Do you propose you will fix ALL inconsistencies to the best of your ability? How much time do you typically assign to this? I know this is subjective but trying to gauge it the best I can.
    - If you only propose to fix X percentage, how do you determine which business listing sites are more important to fix?


    Last edited by Linda Buquet; 01-15-2015 at 11:55 AM. Reason: Expanded title to be more descriptive/specific

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    Re: Fixing Citations - Questions for Other Consultants

    I know that Bright local has a Citation Burst service that charges $3.00 per citation. Here is a link to their site: http://www.brightlocal.com/citationburst-faqs/#cbprice
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    Re: Fixing Citations - Questions for Other Consultants

    It's hard to say how much time it takes to fix citations as some sites are edit-able by the public and some require some investigation & speaking to the right person/a phone call to the client to get a verification code.

    One thing I've found though is it gets alot easier once you're comfortable with the directories and know where to go/have someone you can reach out to for help within the directory employees.

    Maybe once you're familiar with all the directories you can code them as easy/medium/hard to fix and go from there for pricing... We just include it in our set up fee when we're quoting a client
    Hurricane K8
    Leavens Auto Group (London, Orillia, Chatham - Ontario,Canada)

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    Re: Fixing Citations - Questions for Other Consultants

    Quote Originally Posted by HurricaneK8 View Post
    Maybe once you're familiar with all the directories you can code them as easy/medium/hard to fix and go from there for pricing... We just include it in our set up fee when we're quoting a client
    Thank you for the responses.

    Do you fix all of the inconsistencies? This is what I'm trying to figure out. Also, without getting into your personal business practices, does your setup fee vary based on the # of corrections?

    I have not charged a setup fee as I try to absorb it in a monthly retainer. I've begun entertaining charging more for the first 2-3 months (similar to a setup fee) or adding months on to the agreement.

    As for the paid option, I am aware of Bright Locals service and trying to avoid paying anything else out as my expenses are on the higher side right now. Thanks for reminding me though.

  6. #5
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    Re: Fixing Citations - Questions for Other Consultants

    Do you fix all of the inconsistencies? This is what I'm trying to figure out. Also, without getting into your personal business practices, does your setup fee vary based on the # of corrections?
    a) We charge month to month, so as long as there's inconsistancies to fix-- we're actively trying to fix them
    b) We haven't charged a different set up fee YET because of inconsistancies (that I know of) but we have told certain clients that they need to commit to 6 months if we're going to take on the project, because theres so many fixes needed it will take at least that long.
    Hope that helps
    Hurricane K8
    Leavens Auto Group (London, Orillia, Chatham - Ontario,Canada)

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    Re: Fixing Citations - Questions for Other Consultants

    Thanks for weighing in Cagro and Kate!
    Linda Buquet .:. Forum Founder, Google Local Specialist

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    Re: Fixing Citations - Questions for Other Consultants

    Quote Originally Posted by HurricaneK8 View Post
    a) We charge month to month, so as long as there's inconsistancies to fix-- we're actively trying to fix them
    b) We haven't charged a different set up fee YET because of inconsistancies (that I know of) but we have told certain clients that they need to commit to 6 months if we're going to take on the project, because theres so many fixes needed it will take at least that long.
    Hope that helps
    Very helpful, THANKS a bunch. I am trying to think of worse case scenarios and have a somewhat intelligent response. Like I mentioned, I have not come across anything too horrendous but I'm sure I will come across a client who has messy citations. I didn't know how many to correct within a said budget.

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    Re: Fixing Citations - Questions for Other Consultants

    We no longer charge a setup fee opting instead for a higher monthly retainer at a 6 month minimum. We report monthly on rankings, traffic and issues (citations, spammy links, etc.) resolved and in process.

    The monthly report assures clients that we are actively working on their behalf and provides some insight into the scope and depth of their issues. In most cases the client forgets about the six month initial threshold and the billings continue unabated. Once we have everything squeaky clean, we contact the client to tell them we are moving them to a "maintenance" mode at a reduced rate. They continue to get monthly ranking reports, analysis, summary of local search news, updates, etc.

    When we volunteer to reduce the client's monthly retainer, they tend to be pretty stoked. And we have a client for life.

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    Re: Fixing Citations - Questions for Other Consultants

    Jim, thank you for taking the time to share your thoughts. Awesome insight too! Your process is a goal of mine which is to bring clients down to a maintenance type agreement at a lower cost after the brunt of the initial work is done.

    Do you curate your search news from various internet sites or do you have someone on staff to summarize and write the news for you?

    Sounds like a nice approach and a very solid way to keep a client for a while.

  11. #10
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    Re: Fixing Citations - Questions for Other Consultants

    We curate the news from all over. Here, SEL, Local Visibility, G+, etc. etc.

    I'm trying to systemize the process from a G+ post, incorporated into blog, incorporated into newsletter, incorporated into monthly reports.

    Two problems with this: 1) clients are on various billing cycles so refreshing the content to just what's new since last billing cycle means more manual steps and; 2) I am SO bad at curating and then adding my "fresh" insight and content. It takes time and there is so little of it. Therefore, it takes discipline which I'm not all that great at either.

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