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  1. #1
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    Exclamation Local Onsite Optimization Best Practices Webinar with 4 Local Search Experts

    InsideLocal Webinar: Best Practices for Local Onsite Optimization

    Local Onsite Optimization Best Practices

    On January 28th we'll be joined by 4 expert panelists to discuss local onsite optimization best practices.

    In the current InsideLocal series, we have already looked closely at the Pigeon update, local search ranking factors, Google+ Local & troubleshooting issues – but now we turn our attention towards onsite factors, which are equally as important to get right for local search. In this webinar we are lucky to be joined by 4 local SEO experts who will give us some key takeaways about local onsite optimization.

    Expert Panelists

    We'll be joined by the following expert panelists, who have their fingers firmly on the pulse of local search:

    InsideLocal Webinar:Best Practices for Local Onsite Optimization
    Mary Bowling

    Mary is a partner at Local U & has been teaching Local Search since 2006. Recognized as an industry expert, Mary frequently speaks at conferences like Search Marketing Expo and Online Marketing Summit. With an entrepreneurial background, Mary always strives to approach Local Search from a small business owner’s perspective. Mary currently blogs at Marybowling.com & is also the Co-Founder of Ignitor Digital. Follow Mary on Twitter & G+.


    Matthew Hunt

    Matthew ran Small Business Online Coach before completing a merger to now become COO at Powered by Search. As an entrepreneur, growth hacker, and self-confessed internet marketing addict, Matthew has a proven record of implementing local search marketing strategies for small businesses. Follow Matthew on Twitter & G+.


    Mike Ramsey

    Mike is heavily involved with Local Search Marketing & spends the majority of his time learning and speaking about how consumers use the internet to find local businesses. As the President of Nifty Marketing, a local search marketing company in Idaho, Mike also takes part in the annual Local Search Ranking Factors study. Follow Mike on Twitter & G+.


    Gyi Tsakalakis

    Gyi Tsakalakis founded AttorneySync to help lawyers and business owners earn valuable attention online. He regularly writes about all things SEO & spends his time helping law firms and other businesses improve their core metrics online. In addition to this Gyi is also the founder of EPL Digital where he assists other businesses with online marketing. Follow Gyi on Twitter & G+.




    THANKS FOR ATTENDING!
    THANKS TO OUR WONDERFUL PANEL OF SPEAKERS! Great insights!!!


    VIDEO RECORDING




    WEBINAR Q & A LOG

    Here is the link to the Q&A chat log which is way too long to post in this thread. In fact there were so many great questions and the post is so long, it kept making the forum time-out.

    PLEASE ASK Qs WE COULD NOT GET TO BELOW! Colan and I were typing as fast as we could but there were so many Qs we could not get to.



    SLIDE DECK




    About InsideLocal Webinar Series: BrightLocal & the Local Search Forum have teamed up to deliver an exciting series of local search focused webinars. The ‘InsideLocal’ webinar series explores the most important, most topical & most exciting areas of local search marketing.

    Ask questions below and we'll answer after the event.

    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".
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  2. #2
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    Re: Local Onsite Optimization Best Practices Webinar with 4 Local Search Experts

    Last call and reminder. This webinar is going to be another power packed session.

    It's coming up tomorrow so be sure you are registered!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".
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  3. #3
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    Re: Local Onsite Optimization Best Practices Webinar with 4 Local Search Experts

    THE WEBINAR HAS STARTED

    Thanks for attending! What a great crowd and TONS of great Qs!

    Please post Qs below if we did not get to yours during the event.

    (Or if long and complicated, post new topic in the relevant topic forum or the help forum.)
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".
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    Re: Local Onsite Optimization Best Practices Webinar with 4 Local Search Experts

    Yea for recordings!! (bummed to miss, but we went across the street to get our free Seahawks/Superbowl Skittles and gifts )
    -----
    CDK Global SEO Specialist & Local Listings Guru
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    Re: Local Onsite Optimization Best Practices Webinar with 4 Local Search Experts

    Seahawks goodies trump webinar.

    Hey all just cleaned up and posted the webinar Q & A.

    Also added the slide deck. (Both in the top post).

    Video should be ready tomorrow so stay tuned to the InsideLocal channel!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".
    Advanced reply Reply  

  6. #6
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    Re: Local Onsite Optimization Best Practices Webinar with 4 Local Search Experts

    Video is live, posted above! Thanks Ross for editing!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".
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    Re: Local Onsite Optimization Best Practices Webinar with 4 Local Search Experts

    Thanks for posting Linda. A solid, information loaded webinar!
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  8. #8
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    Re: Local Onsite Optimization Best Practices Webinar with 4 Local Search Experts

    Thanks Brian!

    Also wanted to share Chad Russel's CLIFF NOTEs and top takeaways from this event.
    He posted in the Local Search Pros Community.

    Thanks Chad, you rock!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".
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  9. #9
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    Re: Local Onsite Optimization Best Practices Webinar with 4 Local Search Experts

    BrightLocal posted some great takeaways from Local Onsite Optimization Best Practices Webinar.

    I wanted to share a couple of the hidden gems and top quotes here.

    Hidden gems

    We asked our panelists to offer up some hidden gems in terms of onsite optimization tactics.

    Gyi Tsakalakis said that it was important to have “hyper-local pages” that talk about subjects a local community is passionate about. Get them commenting, sharing & linking to that hyper-local page – “it’s really, really effective.”

    Mary Bowling says that she has been trying to get businesses to go out in the real world and do things to promote their business in the local community; “Join clubs, go to networking events, sponsor things, get your name in the community”. Mary followed-up by suggesting that you should think about doing things the way you would have done them before the internet.

    Mike Ramsey suggested that the linking structure of your location pages is probably one of the best things you can do if you’re a big business, and that if you’re a small business, then “the place you can win is actually in your offline reach and your offline brand promotion.
    Top Quotes

    “Local content is more than just words with one pretty picture on the page” – Mike Ramsey

    “One of the things you have to bear in mind with a local site is that sometimes people land on a page, get the information they were looking for immediately, and they’re done” – Mary Bowling

    “Our focus is to provide users information they need about the business no matter what device they're on” – Gyi Tsakalakis

    “The bad thing about Schema is it’s giving Google information which they don’t need from you anymore, so they can basically keep people from going to your website.” – Mike Ramsey


    Great job boiling this all down Ross!

    Head over to BrightLocal to read the rest! There are a ton more good insights shared that you might have missed because the info was flying so fast.

    And scroll up to the top of this page to watch the video if you missed it!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".
    Advanced reply Reply  

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