Thanks Thanks:  0
Likes Likes:  0
Page 1 of 2 12 LastLast
Results 1 to 10 of 15
  1. #1
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    17,066
    Thanks (Received)
    44
    Likes (Received)
    50

    Post BBB Accreditation: Boring But Bumps Your Local SEO - Phil Rozek

    Here's another great post from Phil Rozek. This one is about the SEO value of the BBB.

    BBB Accreditation: Boring But Bumps Your Local SEO | LocalVisibilitySystem.com

    Head over to check out the benes!
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  2. #2
    Member Since
    Sep 2014
    Location
    San Marcos, CA
    Posts
    528
    Thanks (Received)
    1
    Likes (Received)
    1

    Re: BBB Accreditation: Boring But Bumps Your Local SEO - Phil Rozek

    Not that Phil's article needs my affirmation or anything, but as usual I agree 100% with what Phil says about this.

    Advertising by using BBB "accreditation" (boy, what nonsense that is) is one of the most under-valued SEO tools out there. Even if you believe, as I do, that the BBB is little more than an advertising scheme. It's nowhere close to being an extortionist in the same league as Yelp, but it certainly is "up there" with the big leagues in the advertising shakedown world.

    Nonetheless, that link (or those links) back to your client's site, once they're indexed, will make a SERPs difference most of the time.

  3. #3
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    17,066
    Thanks (Received)
    44
    Likes (Received)
    50

    Re: BBB Accreditation: Boring But Bumps Your Local SEO - Phil Rozek

    Barry just shared this post over at Search Engine Roundtable and a couple commenters said they didn't think BBB links would help. Here is my reply

    Actually Dan and Andrew, in Local SEO things are a little different. Yes it's mainly still the organic algo at play underneath, but there is something on top for local that many do not realize.

    In local there are all kinds of scams, fake businesses, even companies that try to hijack competitor listings. There are also lots of businesses that try to set up fake listings in different cities just to try to rank. (Lots more, those are just a few examples.)

    So BBB and Chamber and industry association links I believe boost trust that the business is real AND it's really located there. A fake unlicensed locksmith for example won't bother with a BBB listing and would not even be approved.

    Trust carries a lot of weight in local!

    Now that's not to say getting ANY single link is going to move the ranking needle necessarily. There is hardly any single action these days that will, given the complex local algo we have today.

    But accumulated trust points that give Google confidence the business is real AND really located there, do all come together to help ranking IMHO.

    I know that's a different concept than pure organic, but doesn't it make some sense to those of you that really specialize in Local?
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

  4. #4
    Member Since
    Jul 2012
    Location
    North Attleboro, MA
    Posts
    1,110
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: BBB Accreditation: Boring But Bumps Your Local SEO - Phil Rozek

    Great response, Linda! Just posted a response of my own.

  5. #5
    Member Since
    Sep 2014
    Location
    San Marcos, CA
    Posts
    528
    Thanks (Received)
    1
    Likes (Received)
    1

    Re: BBB Accreditation: Boring But Bumps Your Local SEO - Phil Rozek

    Maybe this is a case of, "your mileage may vary".

    That's certainly been the case for me, with chambers of commerce. Many of them have adopted web applications that only display members' NAPW info in as search results, not as listings on static web pages. In those cases, there's little benefit (probably none at all) from an SEO standpoint, right?

    But many others in the SEO business speak of CofC citations because, in their experience, they had clients with chambers that DID list members in formats that could be crawled by the searchbots.

  6. #6
    Member Since
    Jul 2012
    Location
    North Attleboro, MA
    Posts
    1,110
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: BBB Accreditation: Boring But Bumps Your Local SEO - Phil Rozek

    I agree, Tim. Not all Chambers help the ol' local visibility/SEO that much. In any case, I doubt that the citation matters much, compared to the link.

  7. #7
    Member Since
    Sep 2014
    Location
    San Marcos, CA
    Posts
    528
    Thanks (Received)
    1
    Likes (Received)
    1

    Re: BBB Accreditation: Boring But Bumps Your Local SEO - Phil Rozek

    Quote Originally Posted by Phil Rozek View Post
    ...In any case, I doubt that the citation matters much, compared to the link.
    Yep!

  8. #8
    Member Since
    Jan 2015
    Location
    Liverpool, UK
    Posts
    24
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: BBB Accreditation: Boring But Bumps Your Local SEO - Phil Rozek

    Does anyone know if there is a UK version of the BBB?
    My New Local SEO Blog: www.jonathanhatton.co.uk

  9. #9
    Member Since
    Feb 2014
    Location
    York, PA
    Posts
    1
    Thanks (Received)
    0
    Likes (Received)
    0

    Re: BBB Accreditation: Boring But Bumps Your Local SEO - Phil Rozek

    Quote Originally Posted by tcolling View Post
    Advertising by using BBB "accreditation" (boy, what nonsense that is) is one of the most under-valued SEO tools out there. Even if you believe, as I do, that the BBB is little more than an advertising scheme. It's nowhere close to being an extortionist in the same league as Yelp, but it certainly is "up there" with the big leagues in the advertising shakedown world.

    Nonetheless, that link (or those links) back to your client's site, once they're indexed, will make a SERPs difference most of the time.
    Off topic and nothing to do with the SEO value of the site, but actually I would argue that the BBB is light years ahead of Yelp in terms of shady and borderline illegal business practices.

    This is a few years old, but highlights some of the shady practices of the BBB.

    https://www.youtube.com/watch?v=Yo8kfV9kONw

    It is a total garbage organization run by dirtballs.

  10. #10
    Member Since
    Jun 2012
    Location
    SoCal
    Posts
    17,066
    Thanks (Received)
    44
    Likes (Received)
    50

    Re: BBB Accreditation: Boring But Bumps Your Local SEO - Phil Rozek

    Quote Originally Posted by Jonathan Hatton View Post
    Does anyone know if there is a UK version of the BBB?
    Yahoo answers told me: Trading Standards Institute - Trading Standards Institute

    And here's the consumer facing site where vetted members are listed:
    Consumer companion - Trading Standards Institute

    Here is a random listing: Your search results - Trading Standards Institute and it looks like it's just a business directory listing from Your Local Business Directory & Forum | Free Advertising

    I don't really have time to dig too deep. That's just what I saw at 1st glance.
    Linda Buquet .:. Forum Founder, Google Local Specialist

    If you benefit from advice here... Please pay the community back by sharing on social OR helping someone else at the forum. Thank you!

    Don't Miss Important News & Tips! Subscribe to Daily Email Digest Here

    Note: Due to mulitple RSI injuries, pardon short replies. Typos? Blame it on "Dragon".

Similar Threads

  1. Replies: 6
    Last Post: 01-02-2015, 01:49 PM
  2. Replies: 0
    Last Post: 09-16-2014, 06:39 AM
  3. A Map of the Local Search Turf War - Phil Rozek
    By Linda Buquet in forum Local Search
    Replies: 7
    Last Post: 04-06-2014, 09:20 AM
  4. Perfect Local Review Strategy - Phil Rozek
    By Linda Buquet in forum Local Reviews
    Replies: 0
    Last Post: 03-18-2014, 09:44 AM
  5. The Real Scoop on Microsites for Local SEO by Phil Rozek
    By Linda Buquet in forum Local Search
    Replies: 8
    Last Post: 03-07-2014, 05:44 PM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •